Experimenting With Growth

Experimenting With Growth

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Case Study

How Wispr Flow Killed the Keyboard and Hit 40% Monthly Growth
Two Stanford roommates spent two years building a neural wristband nobody wanted. Then they pivoted to voice, and everything changed.
 • Rishikesh Ranjan
How a B2B Analytics Company Became the Coolest Brand in Dev Tools
The PostHog Branding Playbook. 10 layers of brand that turned a product analytics startup into a cult. Every layer is stealable.
 • Rishikesh Ranjan
The Trojan Horse Playbook: How Ramp Built $32B on a Loss Leader
The razor-and-blade playbook that turned thin interchange margins into $1B revenue and 30%+ software profit.
 • Rishikesh Ranjan
Loom Growth Teardown: Chrome Extension to $975M Exit
3 pivots, a COVID growth hack, 25M users at $2/year revenue, and a post-acquisition meltdown. The real story behind Loom's billion-dollar journey.
 • Rishikesh Ranjan
How Figma Walked Away from $20 Billion and Built Something Worth More
From Thiel Fellowship dropout to $1B revenue, IPO, and the AI credit bet that could define the next decade of design.
 • Rishikesh Ranjan
How ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI
The ElevenLabs GTM Playbook. How a PLG Voice Platform Conquered 41% of Fortune 500 Companies.
 • Rishikesh Ranjan
$300M in 11 Months: The Rise and Reckoning of Higgsfield AI
How Higgsfield AI hit $300M ARR in 11 months with multi-model aggregation, influencer distribution, and extreme shipping velocity, then faced a…
 • Rishikesh Ranjan
How Gamma Turned a 95% Drop-Off into $100M ARR
Gamma went from 95% drop-off and 60K users to $100M ARR, 70M users, and a $2.1B valuation with just 50 employees. Discover the 5 growth strategies — AI…
 • Rishikesh Ranjan
How Midjourney Hit $500M ARR With Zero VC and Zero Marketing
How an 11-person team with zero VC and zero marketing budget built a $500M revenue machine on Discord.
 • Rishikesh Ranjan
Agent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app
Inside Relay.app’s growth: Jacob Bank scales from 0→10→100→1,000 customers with a one-person GTM, AI agents for research/creation/follow-up…
 • Rishikesh Ranjan
How Cursor AI Hacked Growth and Re-Wrote Growth Playbook for Dev-Tools!
Growth hacking breakdown: How Cursor surged from weekend hack to $200M ARR in two years. Steal its PLG, data loops, and community tactics to scale fast.
 • Rishikesh Ranjan
From Near-Shutdown to $40 M ARR: How Bolt.new Hacked Its Growth
Steal Bolt.new’s Growth Playbook. See how Bolt.new fused WebContainers with Claude 3.5 to hit $40 M ARR in 5 months—plus growth hacks AI founders and…
 • Rishikesh Ranjan
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