Learn why seat compression is killing SaaS revenue, how Intercom's $0.99/resolution model hit nine-figure ARR, and 5 moves growth
Read the full essay →How Gamma turned a 95% drop-off rate into $100M ARR and a $2.1B valuation with 50 employees, 5 growth strategies you can steal.
Read the full teardown →I tested every major AI video platform for business use cases. Here’s which ones are actually worth your team’s time.
Read the full field note →Funnels leak. Loops compound. A practical guide to designing growth that feeds itself.
Read the full essay →How an 11-person team with zero VC and zero marketing budget built a $500M revenue machine on Discord.
Read the full teardown →Introducing the hybrid role that combines engineering discipline with revenue obsession.
Read the full essay →The Juicy Customer Workflow: How We Turned Random Inbound Sign-ups into High-Ticket Deals
Read the full essay →Where growth hacking meets GTM engineering (and nothing is just theory)
Read the full essay →Why ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and others are not citing your website?
Read the full playbook →10 low hanging, low-effort, fast to ship, easy to measure hacks/tactics/move.
Read the full field note →my 10x productivity boosters. my growth/tech stack.
Read the full field note →turn gpt-5 into an always-on growth engine: measurable, repeatable, fast.
Read the full essay →
№121RetentionThe research on loyalty programs is good, large, and almost entirely about retail. Here is the part that survives the move to software.
Every guide on this ranks tactics. None of them tell you which side of your marketplace is actually leaking.
Every benchmark table on the internet presents all its cells with equal confidence. This one tells you which ones are estimates.
I sell this service, so I am going to do the thing none of the pages ranking for it will do and put a number on it.
№117RetentionEveryone tells you there is no benchmark for this metric. Nobody tells you why, or what to compare it against instead.
Every roundup ranking for this term was written by a vendor that put itself at number one. This one sells nothing.
Every guide on this topic hands you the same flat checklist. The levers are not equal, and most teams pull them in exactly the wrong order.
Why acquisition and retention are one growth system, where they meet in LTV:CAC, and how to weight the two by stage.
№113RetentionA reference to the customer retention metrics worth tracking: what each measures, what good looks like for SaaS, and which one to make your north star.
№112AcquisitionA channel-by-channel customer acquisition playbook, with named-company proof and the metric to watch for each.
A plain-English definition of customer acquisition, the funnel it runs through, what it costs by industry, and how it stacks up against retention.
The retention plays that actually shift the curve, with named-company proof and the metric to watch for each.
A plain-English definition of customer retention, why it beats acquisition on the math, and how to measure it.
№108RetentionTwo Stanford roommates spent two years building a neural wristband nobody wanted. Then they pivoted to voice, and everything changed.
The PostHog Branding Playbook. 10 layers of brand that turned a product analytics startup into a cult. Every layer is stealable.
Free growth, GTM, and SaaS metric calculators with formulas and industry benchmarks. Run your numbers and see how you compare, then read the playbook behind each one.
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