Why is June.so joining Amplitude? and what does it mean for Growth Hackers and GTM Engineers?

the story behind 2 product analytics tools merging and how to make sure that you don't get crushed between these 2.

Jul 18, 2025

TL;DR

June.so is shutting down on 8 August 2025 and its small, design‑minded founding team is being “acqui‑hired” by Amplitude.
Why? June’s founders say they hit the limits of a tiny team in a crowded, technical market and can have far more impact inside Amplitude’s larger platform.
What it means for customers: 30 days to export or migrate data; pro‑rated refunds for unused subscription time.
Industry back‑story: Amplitude has spent the past 18 months layering simplicity and AI into its enterprise‑grade stack (Amplitude Easy, Agents, Kraftful acquisition). June’s lightning‑fast onboarding and opinionated UX slot neatly into that roadmap.
User sentiment: Warm congratulations mixed with frustration about the short shutdown notice and a sense that another indie alternative has disappeared.

The official word

On 8 July 2025 June’s co‑founders Enzo Avigo and Ferruccio Bassi announced that “June will officially wind down operations… our founding team will be joining Amplitude.” Customers have until 8 August to export or use a guided migration, and unused subscription days will be refunded. (june.so)

They frame the move as a way to keep pursuing their original mission—“analytics should empower, not overwhelm”, but at the scale Amplitude already operates.

Amplitude CEO Spenser Skates echoed that on LinkedIn, praising June for “nailing the new‑to‑analytics user experience, it takes two minutes to set up vs weeks with your average analytics product.”

How the deal fits a bigger Amplitude playbook

Oct 2024 – acquires Command AI → Adds in‑product copilots and search‑style UX.
Jun 2025 – launches Amplitude AI Agents (beta) → Turns dashboards into auto‑generated insights & actions.
Jul 2025 – buys Kraftful (VoC AI) → Marries qualitative feedback to quantitative product data.
Jul 2025 – brings in June team → Imports a “two‑minute‑setup” philosophy and the designers who built it.

Together, these steps point to a strategy of meeting small teams where they are, fast setup, AI‑assisted answers, without losing the depth enterprises expect. June brings proven craft in that first‑time‑user flow, a gap that Amplitude publicly admitted it was “behind on” last year.

Why June felt it had to sell

Market gravity – Product‑analytics buyers now expect full‑stack capabilities: event streaming, reverse‑ETL, experiments, surveys. Building all that with a handful of engineers is brutal. June’s blog calls the space “tough, crowded, complex… demands precision, scalability, deep integrations.”
Resource ceiling – The company was nearly profitable but not growing quickly enough to attack the mid‑market before runway (or founder stamina) ran out.
Shared vision – Conversations with Amplitude convinced the founders that they would “have a bigger impact together” and inject their simplicity DNA into a platform already trusted by larger customers.

What people are saying

Positive takes

Investors such as Speedinvest applauded the “accessible, opinionated, beautifully simple” product joining a category leader. (LinkedIn)
Product‑analytics practitioners on LinkedIn highlighted the benefit of June’s “best‑in‑class onboarding” being available inside Amplitude. (LinkedIn)

Critical & worried voices

Hacker News commenters, many free‑tier or early customers, felt blindsided by the one‑month shutdown‑and‑migrate timeline. One early adopter called it “a big disappointment… we specifically chose June over Mixpanel and Amplitude.” (Hacker News)
Others speculated it was a soft‑landing more than a strategic merger, noting June’s recent push to convert free users to paid right before the sale.

Neutral‑pragmatic

Agencies and rival tools instantly offered “white‑glove migrations” on X/Twitter, signaling a small scramble for orphaned customers.

The bigger story: consolidation in product analytics

Product‑analytics remains fiercely competitive, Mixpanel, PostHog, Heap, Microsoft Clarity, Google’s GA4, countless open‑source projects. Amplitude’s recent spree of tuck‑ins (Command AI, Kraftful, now June) suggests a land‑and‑expand race where depth + AI + usability must all coexist in one SKU.

For founders of niche analytics products, June’s path illustrates a pragmatic exit: prove a beloved UX wedge, then bolt into a larger stack rather than scaling alone.

What does it mean for Growth Hackers and GTM Engineers using Juse or AMplitude?

What just changed?

June shuts down on 8 Aug 2025, its founders and core engineers join Amplitude. Customers have 30 days to export or one-click-migrate their data; unused subscription days will be refunded.
Amplitude gains the “two-minute, template-first” UX that made June a sweetheart for lean growth teams—and folds that craft into the Amplitude Made Easy initiative and new AI Agents.

If you were a heavy June user

Your raw event history – June’s warehouse won’t exist after 8 Aug.
- Fire up June’s export tool or the guided Amplitude migration today. It preserves event names & properties 1-for-1, so dashboards port cleanly.
Cost / runway – June’s free tier is gone; Amplitude’s free plan caps at 10 M events/month.
- Check last 90 days of event volume; switch to Amplitude’s Startup or Growth pricing if you’re under the cap, otherwise model cost vs. PostHog/Mixpanel.
Team habits – June auto-built reports; Amplitude expects a tracking plan.
- Copy June’s auto-generated dashboards first, then recreate only the ones that drive weekly decisions; you’ll avoid “empty chart” syndrome.
Stack complexity – June was Segment-only.
- Decide whether to keep Segment as the pipe or send events directly to Amplitude SDKs to save relay fees.

Shortcut: If you don’t want to follow June to Amplitude, schedule half a day to test PostHog’s cloud instance, it now imports Segment schemas in a click and feels closest to June’s UX.

If you’re already an Amplitude power user

Expect a gentler onboarding flow for peers
The June team is tasked with making Amplitude feel “self-serve from minute 1” (pre-built KPI dashboards, CRM-friendly entity views). Keep an eye on the upcoming “Quick Insights” beta inside Made Easy.
Leverage June-style templates for GTM work
June’s plug-and-play “Activation, Feature Adoption, Churn Risk” reports will surface as new templates—handy for running experiments without writing SQL.
Ask AI Agents the questions you used to SPAs
Combine Amplitude’s Agents (plain-language queries, auto-segments) with June’s lighter dashboards to tighten experiment review cycles.
Onboarding junior growth folks just got simpler
Point newcomers to Amplitude Made Easy instead of a two-hour internal training; the UI is being redesigned around June’s “one screen answers” philosophy.

Bigger-picture implications for Growth Hackers & GTM Engineers

Single brain for PLG & marketing
- Amplitude now bundles product analytics, CDP-style activation, experimentation and (via Kraftful) VoC feedback. Fewer hops between tools means faster test-and-learn loops.
Pressure on indie analytics
- This acqui-hire signals a consolidation wave. Betting on very small vendors? Make sure they export cleanly and support warehouse-native mode.
Rise of warehouse-native + AI
- Amplitude is doubling-down on Snowflake/BigQuery federation and generative insight-surfacing. Instrumentation quality—not dashboard count—becomes your real moat.
Design thinking invades analytics
- June proved “report templates + good defaults” can beat “blank-canvas charts.” Replicate that mindset in your own internal dashboards (e.g., start every KPI view with a plainly written question).

Sentiment check

Supportive: Founders & investors applaud the fit—June “nailed the new-to-analytics UX; two-minute setup vs. weeks elsewhere.”
Worried: Some June power users on LinkedIn already miss the indie feel and are anxious about Amplitude’s pricing and the 30-day deadline.

Your next 7-day action list

Run an event-volume audit to model Amplitude pricing vs. alternatives.
Export June data (or schedule migration) before 1 Aug to avoid last-day chaos.
Map your growth loop dashboards—keep only the ones tied to decisions, rebuild them in the new tool.
Book 30 min with Amplitude Agents beta; test plain-language queries you run every sprint review.
Update your tracking plan: align marketing, product, and CRM objects so future migrations are painless.

Net-net:
For growth hackers and GTM engineers, the merger is less a loss of an indie tool and more an invitation to run faster loops inside a bigger, AI-augmented suite—provided you tidy your instrumentation and budget lines now.