Who are Product Marketing Managers? What does a product marketing manager do?
Product marketing is a field that has recently exploded in popularity, especially in the tech industry, where companies both large and small are fighting for the best product marketing manager (PMMs). But what exactly is product marketing, and why is it not just marketing? In this article, we’ll explore the world of product marketing and provide a comprehensive guide for those who are interested in pursuing a career in this field.
What is Product Marketing?
Product marketing is a subset of marketing that focuses specifically on promoting and positioning a product to the target audience. This involves researching the market, understanding the needs and preferences of customers, developing a product positioning strategy, creating messaging and content, and executing campaigns across various channels to drive awareness, adoption, and retention of the product.
Types of Products Product Marketing Managers Work On.
In tech, Product Marketing Managers generally work on three types of products: B…
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