What is User Behavior Analysis? 4 Essential Methods and 1 Secret Weapon to Outshine Your Competition

In today's digital age, having a fast, high-ranking, and user-friendly website is crucial. However, building a website that your users love is even more important. To achieve this, it's essential to perform a website analysis that includes a user-led approach. In this article, we'll be sharing four methods for analyzing your site's performance and one way to ensure customer delight.

SEO Analysis

SEO analysis is essential to rank higher and get more organic traffic to your site. To perform an SEO analysis, you'll need to conduct on-page audits to identify technical issues like broken links or missing title tags. You'll also need to perform a search engine ranking analysis to track your position in search results for keywords and conduct a backlink analysis to see who links to your site, what anchor text they use, and how it compares to your competition.

Tools that can assist with SEO analysis include Google Search Console, Screaming Frog, and Ahrefs.

Website Performance Analysis

Slow websit…