Top 5 free User Behavior Tracking Tools
This is going to be a very short blog. This is a list of five popular and, more importantly, free website tracking tools.
The first is Google Analytics.
GA is now 17 years old, believe it or not. Google Analytics collects numerical data on new and returning users, engagement, revenue, retention, demographics, conversions, and custom events. The most recent version, 4, focuses on how people interact with your site rather than just traffic. It now includes apps as well as websites. There is a free version called GA4 Standard, as well as a paid version called GA4 360, which is primarily intended for large enterprises with a million or more visitors per month.
Hotjar is up next.
To be honest, Hotjar is the main competitor and an excellent complement to Google Analytics. It has been around since 2014 and can provide you with both numerical and behavioral insights about your product. It has five distinct tools, yes, five. Heat maps, screen recordings, onsite surveys, a feedback widget, and an entire user interview platform are all available. And each of those tools is available for free. Paying grants access to additional features as well as the ability to capture more traffic. In general, the larger your company and the more professional you want to be with your user experience set up, the more likely you'll want a paid plan.
Google Optimize is my third choice.
Google Optimize is a website experimentation platform. It provides AB testing, split testing, and multivariate testing options. This entails serving different variants of website pages, such as A and B, to your users and measuring how they perform against one another. Google Optimize follows a familiar pattern in that it is free. However, if you want to access more features, you must pay to upgrade to Optimize 360.
Google Search Console is the fourth option.
And, contrary to popular belief, this article is not sponsored by Google. I guarantee it. This tool is designed to track your website's SEO performance. This includes keyword impressions and clicks, as well as backlinks, scrolling errors, and speed issues. The best part is that it is completely free. So, if you're curious about how your site performs in Google Search, and you should be, give it a shot.
Mixpanel is last but not least.
This is a product analytics tool for tracking mobile and web application performance. You can access reports on product-specific metrics such as activation, retention, and churn. It's strong, adaptable, and visually appealing. The free version will cover up to 100,000 monthly visits.
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