The Innovative Netflix Business Model: From DVD Rentals to Original Content Creation
Netflix: Champion of Innovation
Netflix is a champion of innovation. Constantly looking for new ways to grow, iterate its business model and outperform its competitors. Always trying new things and jumping on new trends is what allowed Netflix, which started as a small DVD rental business, to become one of the main video content creators and distributors in the world with millions of subscribers. Netflix has changed the established landscape of movie and TV entertainment forever.
Innovation in Netflix Business Model
The very first innovation from Netflix was in the channel block of the business model. The founders, Reed Hastings and Mark Randolph admired Amazon for selling books online and wanted to do the same with some other items. At that time, they were searching for products that could be sold online and delivered via post, which were portable, durable, and desirable. VHS was the norm, …
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