The Importance of Product Positioning in Marketing
In this blog, we are going to discuss the importance of Product Positioning and how it matters the most if you want to come over the field of dreams fallacy.
I'm going to walk you through three products that you've heard of, except they are failed-successful products.
Bubble Wrap, Bubble Wrap was originally created to be wallpaper and no one wanted it.
Listerine, Listerine was created to address and fix gonorrhea.
And my favorite Viagra, Viagra was actually invented to lower blood pressure by increasing blood flow, but no one wanted it for that, people wanted it for something else, you know what.
Here's the thing.
All three of these products were invented for completely different problems, but they failed, and then they figured out how to actually reorient that product to a successful problem to solve. This is the magic of product positioning.
You may have incredible technology, but you've got it positioned toward the wrong thing. But if you can position your product effectively, then you co…
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