How to Effectively Use Data Analysis to Interpret User and Customer Behavior?

Understanding the Basics

Before diving into the deep end, let's get our toes wet by understanding some key concepts.

What is Consumer Behavior?

Simply put, consumer behavior is the study of how individuals, groups, and organizations select, use, and dispose of goods, services, ideas, or experiences. It's the heartbeat of marketing, providing invaluable insights into why people make the purchases they do.

Types Of Consumer Behavior

Consumer behavior isn't a one-size-fits-all concept. In fact, there are four primary types:

• Complex buying behavior: This happens when consumers are highly involved in a purchase and perceive significant differences among brands.

• Dissonance-reducing buying behavior: Here, consumers are highly involved but see little difference among brands.

• Habitual buying behavior: This occurs when consumers aren't particularly involved and see little difference among brands.

• Variety-seeking buying behavior: This happens when consumers are less involved in the purchase but perceive …