Field of Dreams Fallacy: Why just building your product is not enough? Part II
Introduction
So, you're passionate about startups and entrepreneurship, huh? There's this magnetic pull towards building something from scratch, seeing an idea take shape and become a reality. But what happens when that shiny, new product or service that you've painstakingly brought to life doesn't sell as you thought it would?
Let's kick things off with a story that might sound a bit too familiar. Imagine a friend of ours - let's call him Sam. Sam was a typical 9-5 guy with a dream. He waved goodbye to his day job, raised a bit of startup cash, and even got accepted into a fancy startup incubator in his city. He burned the midnight oil for six long months, building his product, iterating, refining, and perfecting.
Finally, D-day arrived. Sam launched his product with a flutter in his heart and a dream in his eyes. And then? Crickets. His Product, the fruit of his hard work and dedication, didn't sell. Now, that's a bitter pill to swallow, isn't it?
If Sam's story rings a bell, you're not…
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