# Growth & GTM Tools

> Free interactive tools for growth and GTM teams: builders, scorers, and visualizers.

- 3 entries

- [Cohort Analysis](https://www.productgrowth.blog/tools/cohort-analysis) — Cohort analysis groups users by signup month, then tracks how many stay active. Project a retention curve from your cohort size, month 1 rate, and its floor.
- [Lead Scoring](https://www.productgrowth.blog/tools/lead-scoring) — Lead scoring ranks prospects 0 to 100 by combining fit with intent, so sales works the likeliest buyers first. Score a lead and see the tier it lands in.
- [UTM (Urchin Tracking Module)](https://www.productgrowth.blog/tools/utm-urchin-tracking-module) — UTM parameters are tags on a link so analytics can attribute a visit to a source, medium and campaign. Build a tagged URL, then read the naming conventions.

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