# Growth & GTM Tools

> Free interactive tools for growth and GTM teams: builders, scorers, and visualizers.

- 3 entries

- [Cohort Analysis](https://www.productgrowth.blog/tools/cohort-analysis) — Cohort analysis groups users by a shared start point, usually their signup month, then tracks the percentage of each group still active over time. Use the calculator above to project a retention curve from your cohort size, month 1 retention, and the rate it flattens to.
- [Lead Scoring](https://www.productgrowth.blog/tools/lead-scoring) — Lead scoring ranks each prospect on a 0 to 100 scale by combining who they are (fit) with what they have done (intent), so sales works the most likely buyers first. Use the calculator above to score a lead and see its A to D tier.
- [UTM (Urchin Tracking Module)](https://www.productgrowth.blog/tools/utm-urchin-tracking-module) — UTM (Urchin Tracking Module) parameters are tags you append to a link so analytics tools can attribute each visit to a specific source, medium, and campaign. Use the builder above to tag a URL, then read the conventions that keep your reports clean.

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