# Topic: User Behaviour

> How users actually behave inside products: tracking, analysis, and the patterns that explain activation, habit, and churn.

- 30 entries

- [Top 5 AI SQL Tools for Product Analytics Teams](https://www.productgrowth.blog/p/ai-sql-tools-product-analytics) (Sep 29, 2026) — Compare Hex, Metabase, SQLAI.ai, AI2SQL and Vanna for SaaS product analytics: reviewable SQL, schema context, shared analysis and current plan limits.
- [PostHog Review: When One Product Stack Helps, and Where It Needs Work](https://www.productgrowth.blog/p/posthog-review) (Sep 25, 2026) — PostHog can connect a funnel drop-off to replay, release control, experiments, and warehouse context. Here is where that helps and what your team must verify first.
- [60 TikTok Marketing Statistics for 2026: Ad Reach Grew While Views Fell](https://www.productgrowth.blog/p/tiktok-marketing-statistics) (Sep 23, 2026) — Sixty TikTok marketing statistics for 2026 cover audience, organic content, ads, search, and Shop growth without mixing incompatible measures.
- [Research Record Checklist: Keep Every Finding Recoverable](https://www.productgrowth.blog/p/research-record-checklist) (Sep 18, 2026) — Use this research-record checklist to keep interview evidence connected to its permitted source, corrections, context, interpretation, owner, and retention date.
- [32 Video Advertising Statistics for 2026: Every View Has a Different Denominator](https://www.productgrowth.blog/p/video-advertising-statistics) (Sep 18, 2026) — Thirty-two video advertising statistics for 2026, covering spend, cost, attention, view definitions, connected TV delivery, and conversion.
- [35 YouTube Marketing Statistics for 2026: TV, Shorts and ROI Don't Count the Same Thing](https://www.productgrowth.blog/p/youtube-marketing-statistics) (Sep 18, 2026) — Thirty-five YouTube marketing statistics explain the shift to TV, Shorts and creator commerce, plus the measurement choices marketers should make in 2026.
- [Product Onboarding Starts Before the First Login](https://www.productgrowth.blog/p/product-onboarding-before-first-login) (Sep 16, 2026) — Audit packaging, app routing, pairing failures, and activation metrics to help connected-device customers reach their first useful result.
- [50 Short-Form Video Statistics for 2026: Reach Is Not ROI](https://www.productgrowth.blog/p/short-form-video-statistics) (Sep 16, 2026) — Fifty short-form video statistics for 2026 on audience scale, marketer ROI, platform reach, engagement, and the gap between a view and a business outcome.
- [5 Best AI Transcription Tools for User Researchers, Matched to the Work After the Interview](https://www.productgrowth.blog/p/ai-transcription-tools-user-research) (Sep 15, 2026) — A five-tool comparison for user-research interview transcription, focused on repository analysis, clips, live capture, human review, and transcript-led editing.
- [Gemini's Paid User Acquisition Edge Is a Button, Not an Ad](https://www.productgrowth.blog/p/gemini-paid-user-acquisition-teardown) (Sep 14, 2026) — A teardown of Gemini's blended acquisition system and a retained-job test for AI assistant apps that cannot buy their way into Android defaults.
- [User Retention Strategies: Choose the Next Test](https://www.productgrowth.blog/p/user-retention-strategies) (Sep 6, 2026) — A user retention playbook for defining a meaningful return, diagnosing a cohort gap, and testing one hypothesis with a guardrail and stop rule.
- [Why Personal Finance Apps Fail at User Retention](https://www.productgrowth.blog/p/personal-finance-app-user-retention) (Aug 22, 2026) — Personal finance apps fail user retention when they optimise for account linking and dashboard visits instead of recurring financial decisions and visible progress.
- [Harmful Side Effects of Designing UX in Vacuum.](https://www.productgrowth.blog/p/harmful-side-effects-of-designing-ux-in-vacuum) (Apr 28, 2025) — What goes wrong when one designer decides alone, told through Icons8, Digg and CNN, plus five lightweight ways to get other eyes on the work early.
- [User Onboarding - How a Little Friction Can Boost Your Product’s Success!!!](https://www.productgrowth.blog/p/user-onboarding-how-a-little-friction) (Apr 1, 2025) — Frictionless sign-up fills a funnel with people who never return. Where a little friction earns better activation, and where it just costs you users.
- [Why Startups Should Be Customer-Obsessed, Not Product or Sales-Obsessed](https://www.productgrowth.blog/p/why-startups-should-be-customer-obsessed) (Feb 26, 2025) — Product obsession feels like progress and rarely is. Why the users who pay or bring others are the only ones worth building around, and how to find them.
- [how to do marketing research when...](https://www.productgrowth.blog/p/how-to-do-marketing-research-when) (Jan 7, 2025) — Five kinds of marketing research and what each is actually good for, so you stop guessing what customers want and start reducing the uncertainty.
- [Canva's Product Led Growth - All You Need to Know](https://www.productgrowth.blog/p/canva-product-led-growth) (May 6, 2024) — Canva's free tier removes the cost barrier, drag and drop removes the skill barrier, and templates remove the blank page. How the product sells itself.
- [How Netflix, Apple, Slack & Starbucks Won the Billion-Dollar Market](https://www.productgrowth.blog/p/how-netflix-apple-slack-starbucks-won-the-billion-dollar-market) (Jul 31, 2023) — What Netflix, Apple, Slack and Starbucks each read correctly about customer behaviour, and the analysis mistakes that cost everyone else the same market.
- [User Behavior Analytics: A Guide to Understanding and Optimizing Customer Journeys](https://www.productgrowth.blog/p/user-behavior-analytics-a-guide-to-understanding-and-optimizing-customer-journeys) (Jul 3, 2023) — What to track when you want to know why users drop off: the metrics that matter, the tools worth setting up, and how to turn a session recording into a fix.
- [Gamification to Fuel Sustainable Product Growth](https://www.productgrowth.blog/p/gamification-to-fuel-sustainable-product-growth) (Jun 17, 2023) — Where game mechanics genuinely build loyalty and where they tip into gimmickry, plus how to tell ethical design from manipulation before you ship it.
- [Utilizing Customer Journeys, User Research, and Data Metrics for Product Growth Success](https://www.productgrowth.blog/p/utilizing-customer-journeys-user-research-and-data-metrics-for-product-growth-success) (Jun 10, 2023) — Product growth follows from understanding the journey customers actually take. How to map it with user research, and the metrics that keep the map honest.
- [Benchmarking and Prioritization in Product Growth](https://www.productgrowth.blog/p/benchmarking-and-prioritization-in-product-growth) (Jun 3, 2023) — How to benchmark a product metric against something meaningful, and how to decide which growth work to do first when everything looks equally urgent.
- [A Comprehensive Guide to Data-Driven Product Growth Strategies and Cross-Functional Collaboration](https://www.productgrowth.blog/p/a-comprehensive-guide-to-data-driven-product-growth-strategies-and-cross-functional-collaboration) (May 27, 2023) — How to run product growth from data rather than opinion, and how to get product, marketing and engineering pulling on the same numbers instead of separate ones.
- [Product Growth: Leveraging Product Metrics, Cohorts, and Counter-Metrics for Sustainable Success](https://www.productgrowth.blog/p/product-growth-leveraging-product-metrics-cohorts-and-counter-metrics-for-sustainable-success) (May 20, 2023) — Which product metrics to trust, how cohorts expose what averages hide, and why every growth metric needs a counter-metric to stop it being gamed.
- [How to Effectively Use Data Analysis to Interpret User and Customer Behavior?](https://www.productgrowth.blog/p/how-to-effectively-use-data-analysis-to-interpret-user-and-customer-behavior) (May 13, 2023) — How to read customer behaviour from your own data: which analyses answer which question, where predictive models help, and where they quietly mislead.
- [What is User Behavior Analysis? 4 Essential Methods and 1 Secret Weapon to Outshine Your Competition](https://www.productgrowth.blog/p/what-is-user-behavior-analysis-4-essential-methods-and-1-secret-weapon-to-outshine-your-competition) (Apr 1, 2023) — Four methods for reading what users do on your site, plus the one most teams skip. How to spot technical faults and growth openings in the same pass.
- [Top 5 free User Behavior Tracking Tools](https://www.productgrowth.blog/p/top-5-free-user-behavior-tracking-tools) (Jan 19, 2023) — Learn about the top free website tracking tools in our latest blog post! We cover Google Analytics, Hotjar, Google Optimize, Google Search Console, and Mixpanel.
- [User Behaviour Tracking: How Understanding User Behaviour drives the growth of your Product.](https://www.productgrowth.blog/p/user-behaviour-tracking-how-understanding-user-behaviour-drives-the-growth-of-your-product) (Oct 19, 2022) — How to track user behaviour without drowning in dashboards: the funnel metrics worth watching, and how to turn Analytics and Hotjar data into an actual change.
- [How Data Analysis and User Experience Strategies Led to Unprecedented Growth of Twitter.](https://www.productgrowth.blog/p/how-data-analysis-and-user-experience-strategies-led-to-unprecedented-growth-of-twitter) (Jul 20, 2022) — How Twitter's growth team kept users engaged: reading the usage data, reworking the experience around it, and shipping features the numbers asked for.
- [A/B testing a product feature - Straight Forward](https://www.productgrowth.blog/p/a-b-testing-a-product-feature-straight-forward) (Jun 18, 2022) — A product marketer's rules for A/B tests that hold up: one clear hypothesis, one variable at a time, a sample big enough to trust, and the biases that fool you.

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