Thoughts and Opinions

Most growth content rehashes the same playbooks. This collection doesn't. These are contrarian growth takes: specific positions on where the future of growth is heading and where conventional wisdom is wrong, or at least more fragile than it looks. A lot of them started as observations from running growth experiments, then hardened into a position once enough evidence piled up. Growth opinions get tested by reality, and the ones that survive are worth defending.

You'll find posts on why certain widely held beliefs about PLG, retention, or distribution don't hold up under scrutiny, where the growth-as-a-function model is breaking down, and what operators building in this environment should actually be paying attention to. These aren't Growth 101 recaps. Read them when you want to stress-test an assumption, not when you want a framework to copy.