# Topic: Product-Led Growth > Teardowns and playbooks on letting the product drive acquisition, conversion, and expansion. - 17 entries - [How ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI](https://www.productgrowth.blog/p/how-elevenlabs-hit-330m-arr) (Mar 9, 2026) — ElevenLabs runs three platforms: the API hooks developers, the Voice Library engages creators, and ElevenAgents converts both into enterprise contracts. - [Growth Funnels vs. Growth Loops](https://www.productgrowth.blog/p/growth-funnels-vs-growth-loops) (Feb 18, 2026) — Growth funnels add users linearly; growth loops compound them. The math, real loop examples, and a simple test to tell which one your product runs on. - [How Cursor AI Hacked Growth and Re-Wrote Growth Playbook for Dev-Tools!](https://www.productgrowth.blog/p/how-cursor-ai-hacked-growth) (Jun 22, 2025) — Cursor's customer acquisition strategy: a weekend hack to $200M ARR in two years with zero salespeople. Steal its PLG, data loops, and community tactics. - [How Lovable Hit $100M ARR in 8 Months (Then $500M in 19)](https://www.productgrowth.blog/p/how-lovable-dev-hacked-their-growth) (May 5, 2025) — Lovable went from $1M to $100M ARR in eight months, then a $500M run rate with 146 people. The growth engines, the pricing, and the cracks under the hype. - [How PLG Outperforms Traditional Sales Strategies in B2B?](https://www.productgrowth.blog/p/how-plg-outperforms-traditional-sales-strategies-in-b2b) (Aug 28, 2024) — Why product-led beats sales-led in B2B: lower acquisition cost, users who adopt before a rep calls, and the point where you still need a sales team. - [Feature Adoption Rate](https://www.productgrowth.blog/calculators/feature-adoption-rate) — Feature adoption rate is feature users divided by active users, times 100. Run the calculator, get the formula, and see adoption benchmarks by industry. - [Freemium](https://www.productgrowth.blog/calculators/freemium) — Freemium conversion rate is paying users divided by free users. Run your own numbers against real free-to-paid benchmarks across seven industries. - [Product Qualified Lead (PQL)](https://www.productgrowth.blog/calculators/product-qualified-lead-pql) — PQL rate is product-qualified leads divided by total signups. Run the calculator, get the formula and a worked example, plus PQL benchmarks by industry. - [So, You're Thinking About Product-Led Growth (PLG), Huh?](https://www.productgrowth.blog/p/so-youre-thinking-about-product-led) (Jun 17, 2024) — Whether product-led growth suits you comes down to who you sell to, how easily the product is adopted, and your pricing. A straight assessment before you commit. - [The PLG Framework: Your hands-on Guide to Product-Led Growth](https://www.productgrowth.blog/p/the-plg-framework-your-hands-on-guide) (Jun 3, 2024) — A hands-on product-led growth framework: the five stages, the team behind them, the experiment engine, and ten PLG companies with the mechanism shown. - [Grammarly's Product-Led Growth: Deconstructing Their Tactics & How You Can Replicate Them](https://www.productgrowth.blog/p/grammarlys-product-led-growth-deconstructing) (May 20, 2024) — Inside Grammarly's customer activation strategy: the demo document, the minimal sign-up, and the freemium carrot behind 30 million daily active users. - [Canva's Product Led Growth - All You Need to Know](https://www.productgrowth.blog/p/canva-product-led-growth) (May 6, 2024) — Canva's free tier removes the cost barrier, drag and drop removes the skill barrier, and templates remove the blank page. How the product sells itself. - [Netflix's Product-Led Growth - All You Need to Know](https://www.productgrowth.blog/p/netflix-product-led-growth-all-you-need-to-know) (Apr 29, 2024) — Netflix's acquisition strategy is the product itself: frictionless sign-up, recommendations that learn, and originals that give subscribers a reason to stay. - [Slack's Product Led Growth - All You Need to Know](https://www.productgrowth.blog/p/slacks-product-led-growth-all-you) (Apr 22, 2024) — Slack's freemium tier, viral team invites and guided onboarding turn signups into power users. The activation strategy behind the PLG model, and how to steal it. - [Measuring Success in Product-Led Growth](https://www.productgrowth.blog/p/measuring-success-in-product-led-growth) (Jul 10, 2023) — Which numbers actually tell you a product-led motion is working, which ones flatter it, and how the teams that got it right chose between them. - [Exploring the Rise of Product-Led Growth: A Brief History and Methodology](https://www.productgrowth.blog/p/exploring-the-rise-of-product-led-growth-a-brief-history-and-methodology) (Apr 8, 2023) — Product-led growth traced from 1980s door-to-door selling through telesales, outbound and content marketing, to the era where the product does the selling. - [How Stack Overflow achieved product growth by treating different people differently](https://www.productgrowth.blog/p/how-stack-overflow-achieved-product-growth-by-treating-different-people-differently) (Dec 18, 2022) — Joel Spolsky built Stack Overflow into a profitable company serving millions of visits a week by treating different kinds of user differently on purpose. --- All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog