# Topic: Pricing

> Pricing models that compound: seats, usage, credits, and outcome-based bets.

- 9 entries

- [The Trojan Horse Playbook: How Ramp Built $32B on a Loss Leader](https://www.productgrowth.blog/p/ramp-growth-teardown) (Mar 28, 2026) — The razor-and-blade playbook that turned thin interchange margins into $1B revenue and 30%+ software profit.
- [Credits Are the New Seats (And They'll Die the Same Way)](https://www.productgrowth.blog/p/ai-pricing-credits-vs-seats-vs-outcomes) (Mar 23, 2026) — A framework for choosing the AI pricing model that actually fits your product.
- [Freemium](https://www.productgrowth.blog/calculators/freemium) — Calculate your freemium conversion rate as paying users divided by free users. Run your own numbers, then check them against real free-to-paid benchmarks by industry, from OpenView, Growth Unhinged, and First Page Sage.
- [Revenue Per User (RPU)](https://www.productgrowth.blog/calculators/revenue-per-user-rpu) — Revenue per user (RPU), or ARPU, is total revenue divided by active users over a period. Run the formula, see a worked example, and compare your number against SaaS ARPU benchmarks by industry.
- [Expansion Revenue](https://www.productgrowth.blog/calculators/net-revenue-retention) — Expansion revenue is the extra recurring revenue existing customers add through upgrades, more seats, and usage. Calculate it, then judge it in context with net revenue retention against real benchmarks by industry from Benchmarkit, Optifai, ICONIQ, and ChartMogul.
- [So, You're Thinking About Product-Led Growth (PLG), Huh?](https://www.productgrowth.blog/p/so-youre-thinking-about-product-led) (Jun 17, 2024) — Can product-led growth (PLG) be the secret to YOUR startup's success?  Discover if PLG is the right fit for your product, target audience, and pricing model.  This step-by-step assessment will help you make an informed decision and fuel your startup's growth.
- [Grammarly's Product-Led Growth: Deconstructing Their Tactics & How You Can Replicate Them](https://www.productgrowth.blog/p/grammarlys-product-led-growth-deconstructing) (May 20, 2024) — The Ultimate Guide to Replicating Grammarly's PLG Success. Unlock the secrets behind Grammarly's phenomenal growth with this in-depth guide to their product-led growth strategy. Learn how they used freemium models, frictionless onboarding, viral features, and data-driven personalization to become a global leader.
- [Results-Driven Growth Hacking by Rishikesh - Consultancy](https://www.productgrowth.blog/p/hacking-growth) (May 10, 2024) — From growth audits and experimentation to AI-powered automation and gamification, I offer tailored strategies that deliver real results. Transparent pricing: $2,000/month + an optional $3,000 bonus if I exceed expectations. Book a free discovery call today!
- [Exploring the Rise of Product-Led Growth: A Brief History and Methodology](https://www.productgrowth.blog/p/exploring-the-rise-of-product-led-growth-a-brief-history-and-methodology) (Apr 8, 2023) — Learn about Product-Led Growth, a business growth methodology where the product sits at the center of all activities in an organization, including acquisition, retention, and expansion. Follow its history from door-to-door sales to automation of sales and social media and discover how product-led growth works, how companies use free or freemium models, and why it creates a viral effect.

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