# Topic: GTM > Go-to-market motions, GTM engineering, and the modern sales-assist stack. - 26 entries - [Customer Acquisition in Financial Services: Trust First](https://www.productgrowth.blog/p/financial-services-customer-acquisition) (Aug 24, 2026) — Customer acquisition in financial services works when trust, eligibility and first value share one funnel. A playbook for banks, lenders, fintechs and insurers. - [SaaS Growth Benchmarks: Match the Cohort First](https://www.productgrowth.blog/p/saas-growth-benchmarks) (Aug 8, 2026) — SaaS growth benchmarks are comparison protocols, not universal targets. Match a metric's definition, cohort, period, and commercial profile before you act. - [Customer Acquisition Strategy: A Channel Playbook](https://www.productgrowth.blog/p/customer-acquisition-strategy) (Jun 27, 2026) — Customer acquisition strategy explained channel by channel: paid, content and SEO, product-led, outbound, referral, and partnerships, with the CAC to watch for each. - [AI SDR: Buy, Pilot, or Wait?](https://www.productgrowth.blog/p/the-ai-sdr-playbook-what-actually-works) (Mar 30, 2026) — AI SDRs automate bounded early-funnel work, not sales judgment. Decide whether to buy, pilot, or wait, then run a controlled test that measures lead quality. - [How ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI](https://www.productgrowth.blog/p/how-elevenlabs-hit-330m-arr) (Mar 9, 2026) — ElevenLabs runs three platforms: the API hooks developers, the Voice Library engages creators, and ElevenAgents converts both into enterprise contracts. - [For Founders: How a GTM Engineer Can Unblock Your Revenue Engine.](https://www.productgrowth.blog/p/how-a-gtm-engineer-can-unblock-your-revenue-engine) (Oct 16, 2025) — The GTM engineer joins data plumbing to revenue obsession: internal tooling, fast experiments, less friction in the funnel. What they do and how to hire one. - [Growth experiment that turned inbound sign-ups into high-ticket deals](https://www.productgrowth.blog/p/a-growth-experiment-that-turned-inbound-signups-into-high-ticket-deals) (Sep 30, 2025) — How we turned random inbound signups into enterprise revenue: spot the juicy accounts, trigger founder outreach, expand through peers, close on proof of usage. - [Start Here: Choose Your Product Growth Job](https://www.productgrowth.blog/p/start-here) (Sep 17, 2025) — Choose a growth resource: test a mechanism, decide on an AI SDR pilot, set a benchmark, calculate retention, or inspect a completed raw-event cohort table. - [ai toolkit of a growth hacker & gtm engineer](https://www.productgrowth.blog/p/ai-toolkit-of-a-growth-hacker-and-a-gtm-engineer) (Aug 18, 2025) — my 10x productivity boosters. my growth/tech stack. what makes the best of a growth hacker and a gtm engineer. it is his tech stack. and here's mine. - [Agent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app](https://www.productgrowth.blog/p/agent-first-gtm-jacob-bank-relay-app) (Aug 4, 2025) — How Jacob Bank took Relay.app from zero to 1,000 paying customers on a one-person go-to-market, with AI agents doing the legwork and one channel per stage. - [Why is June.so joining Amplitude? and what does it mean for Growth Hackers and GTM Engineers? ](https://www.productgrowth.blog/p/why-is-june-so-joining-amplitude) (Jul 18, 2025) — June.so joins Amplitude: why the product-analytics deal happened, official notice, user sentiment, and migration tips for growth hackers & GTM engineers. - [How Anthropic and Claude.ai Hacked Growth: Can you Adopt anything From It?](https://www.productgrowth.blog/p/how-anthropic-and-claudeai-hacked-growth) (May 24, 2025) — How Anthropic hit a $60B valuation with a B2B customer acquisition strategy: cloud partnerships, safety branding, dev-first GTM, and enterprise verticals. - [Why Startups Should Be Customer-Obsessed, Not Product or Sales-Obsessed](https://www.productgrowth.blog/p/why-startups-should-be-customer-obsessed) (Feb 26, 2025) — Product obsession feels like progress and rarely is. Why the users who pay or bring others are the only ones worth building around, and how to find them. - [How PLG Outperforms Traditional Sales Strategies in B2B?](https://www.productgrowth.blog/p/how-plg-outperforms-traditional-sales-strategies-in-b2b) (Aug 28, 2024) — Why product-led beats sales-led in B2B: lower acquisition cost, users who adopt before a rep calls, and the point where you still need a sales team. - [Lead Scoring](https://www.productgrowth.blog/tools/lead-scoring) — Lead scoring ranks prospects 0 to 100 by combining fit with intent, so sales works the likeliest buyers first. Score a lead and see the tier it lands in. - [CAC Payback Period](https://www.productgrowth.blog/calculators/cac-payback-period) — CAC payback is the months of gross profit needed to recover what you spent winning a customer. Run yours, and see what good looks like by industry. - [LTV:CAC Ratio](https://www.productgrowth.blog/calculators/ltv-cac-ratio) — LTV:CAC is lifetime value divided by acquisition cost, the dollars earned back per dollar spent winning a customer. Run yours against benchmarks by industry. - [UTM (Urchin Tracking Module)](https://www.productgrowth.blog/tools/utm-urchin-tracking-module) — UTM parameters are tags on a link so analytics can attribute a visit to a source, medium and campaign. Build a tagged URL, then read the naming conventions. - [Website Traffic](https://www.productgrowth.blog/calculators/website-traffic) — Turn monthly visitors into leads, customers and revenue using your funnel rates. The number that matters is visitor-to-customer, scored across seven industries. - [Conversion Rate](https://www.productgrowth.blog/calculators/conversion-rate) — Conversion rate is conversions divided by visitors, times 100. Run your own numbers against real visitor-to-signup benchmarks across seven industries. - [Cost Per Lead (CPL)](https://www.productgrowth.blog/calculators/cost-per-lead-cpl) — Cost per lead is total marketing spend divided by the leads it generated. Run the calculator, get the formula and a worked example, plus CPL benchmarks. - [Customer Acquisition Cost (CAC)](https://www.productgrowth.blog/calculators/customer-acquisition-cost-cac) — CAC is total sales and marketing spend divided by the new customers it won. Run the calculator, get the formula, and see CAC benchmarks by industry. - [Field of Dreams Fallacy: Why just building your product is not enough? Part II](https://www.productgrowth.blog/p/field-of-dreams-fallacy-why-just-building-your-product-is-not-enough-part-ii) (Jun 25, 2023) — Part two on why building is the easy half: the founder types who avoid selling, the myths that let them, and what a balanced launch plan actually contains. - [Finding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit](https://www.productgrowth.blog/p/finding-the-sweet-spot-3-essential-steps-to-attain-product-market-fit) (Apr 22, 2023) — Three principles for reaching product-market fit early: ask people to buy sooner than feels comfortable, pick a target market on purpose, and build the GTM. - [Exploring the Rise of Product-Led Growth: A Brief History and Methodology](https://www.productgrowth.blog/p/exploring-the-rise-of-product-led-growth-a-brief-history-and-methodology) (Apr 8, 2023) — Product-led growth traced from 1980s door-to-door selling through telesales, outbound and content marketing, to the era where the product does the selling. - [Who are Product Marketing Managers? What does a product marketing manager do?](https://www.productgrowth.blog/p/who-are-product-marketing-managers-what-does-a-product-marketing-manager-do) (Mar 25, 2023) — What a product marketing manager actually does day to day, why tech companies compete so hard for good ones, and how the role differs from marketing. --- All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog