# Topic: GTM > Go-to-market motions, GTM engineering, and the modern sales-assist stack. - This is the markdown version of: https://www.productgrowth.blog/tags/gtm (cite that URL) - 13 entries - [The AI SDR Playbook: What Actually Works in 2026](https://www.productgrowth.blog/p/the-ai-sdr-playbook-what-actually-works) (Mar 30, 2026) — 50-70% of companies churn off AI SDR tools before renewal. Learn the decision framework, real costs ($35K-$65K/yr), and hybrid model that drives 2.3x more revenue. - [How ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI](https://www.productgrowth.blog/p/how-elevenlabs-hit-330m-arr) (Mar 9, 2026) — The ElevenLabs GTM Playbook. How a PLG Voice Platform Conquered 41% of Fortune 500 Companies. - [For Founders: How a GTM Engineer Can Unblock Your Revenue Engine.](https://www.productgrowth.blog/p/how-a-gtm-engineer-can-unblock-your-revenue-engine) (Oct 16, 2025) — Introducing the hybrid role that combines engineering discipline with revenue obsession. GTM Engineers combine data plumbing, internal tools, and fast experiments to de-friction your funnel. Here’s what they do, how to hire, and how to switch. - [Start Here](https://www.productgrowth.blog/p/start-here) (Sep 17, 2025) — Where growth hacking meets GTM engineering (and nothing is just theory) - [ai toolkit of a growth hacker & gtm engineer](https://www.productgrowth.blog/p/ai-toolkit-of-a-growth-hacker-and-a-gtm-engineer) (Aug 18, 2025) — my 10x productivity boosters. my growth/tech stack. what makes the best of a growth hacker and a gtm engineer. it is his tech stack. and here's mine. - [Agent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app](https://www.productgrowth.blog/p/agent-first-gtm-jacob-bank-relay-app) (Aug 4, 2025) — Inside Relay.app’s growth: Jacob Bank scales from 0→10→100→1,000 customers with a one-person GTM, AI agents for research/creation/follow-up, Reddit/partners/BoF SEO, LinkedIn & YouTube, six-star support, and “vibes-based” attribution—one channel per stage. - [Why is June.so joining Amplitude? and what does it mean for Growth Hackers and GTM Engineers? ](https://www.productgrowth.blog/p/why-is-june-so-joining-amplitude) (Jul 18, 2025) — June.so joins Amplitude: why the product-analytics deal happened, official notice, user sentiment, and migration tips for growth hackers & GTM engineers. - [How Anthropic and Claude.ai Hacked Growth – Can you Adopt anything From It?](https://www.productgrowth.blog/p/how-anthropic-and-claudeai-hacked-growth) (May 24, 2025) — From stealth to $60 B: the growth hacks behind Anthropic & Claude.ai that every AI startup can steal. Anthropic’s $60 B leap: how Claude.ai nailed mega funding, AWS & Google partnerships, safety branding, and a dev-first GTM—actionable growth hacks for AI startups. - [Why Startups Should Be Customer-Obsessed, Not Product or Sales-Obsessed](https://www.productgrowth.blog/p/why-startups-should-be-customer-obsessed) (Feb 26, 2025) — Stop Worshiping Your Product—Your Customers Don’t Care (Yet!). Most startups obsess over their product, sales, or marketing—but the real secret to growth? Customer obsession. Learn why focusing on the right users (the ones who pay or bring in more users) is the only path to sustainable success. - [How PLG Outperforms Traditional Sales Strategies in B2B?](https://www.productgrowth.blog/p/how-plg-outperforms-traditional-sales-strategies-in-b2b) (Aug 28, 2024) — Product-Led Growth (PLG) is reshaping the future of B2B growth by shifting the focus from traditional sales-led strategies to user-driven adoption, lowering acquisition costs, increasing customer lifetime value, and creating a scalable, self-sustaining growth engine powered by the product itself. - [Field of Dreams Fallacy: Why just building your product is not enough? Part II](https://www.productgrowth.blog/p/field-of-dreams-fallacy-why-just-building-your-product-is-not-enough-part-ii) (Jun 25, 2023) — Unlock the secrets to startup success! This comprehensive guide delves into the types of entrepreneurs, debunks startup myths, highlights the importance of sales and marketing, and offers essential tips for a balanced business plan and successful launch. - [Finding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit](https://www.productgrowth.blog/p/finding-the-sweet-spot-3-essential-steps-to-attain-product-market-fit) (Apr 22, 2023) — Learn the three principles to navigate and reach product-market fit as an early-stage founder and how to ask people to buy as early as possible, be intentional about your target market, and focus on building a go-to-market strategy. - [Exploring the Rise of Product-Led Growth: A Brief History and Methodology](https://www.productgrowth.blog/p/exploring-the-rise-of-product-led-growth-a-brief-history-and-methodology) (Apr 8, 2023) — Learn about Product-Led Growth, a business growth methodology where the product sits at the center of all activities in an organization, including acquisition, retention, and expansion. Follow its history from door-to-door sales to automation of sales and social media and discover how product-led growth works, how companies use free or freemium models, and why it creates a viral effect. --- All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog