GTM
Go-to-market motions, GTM engineering, and the modern sales-assist stack.
Go-to-market isn't a launch plan. It's the ongoing system that decides which customers you reach, how they convert, and what it costs to do both. The shift from sales-led to product-led, the rise of GTM engineering, and the blurring line between marketing and product have made the GTM motion harder to get right and more consequential when you do.
Inside you'll find analysis of GTM strategy decisions, GTM motion teardowns, posts on GTM engineering and the tools behind it, and frameworks for knowing when to run a PLG motion versus a sales-assist model. The focus stays on the mechanics of how companies actually get to revenue, not the theory of it.
All gtm posts
17 results · sorted by most read
№102ReferralHow ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI
The ElevenLabs GTM Playbook. How a PLG Voice Platform Conquered 41% of Fortune 500 Companies.
№086RevenueWhy is June.so joining Amplitude? and what does it mean for Growth Hackers and GTM Engineers?
the story behind 2 product analytics tools merging and how to make sure that you don't get crushed between these 2.
№087AcquisitionAgent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app
From zero users to 1,000 paying customers, (no ads, no growth team) just a founder, a swarm of AI agents, six-star support, and one high-leverage channel per stage.
№107RevenueThe AI SDR Playbook: What Actually Works in 2026
50-70% of companies churn off AI SDR tools before renewal. Learn the decision framework, real costs ($35K-$65K/yr), and hybrid model that drives 2.3x more revenue.
AcquisitionCost Per Lead (CPL)
What you pay for one new lead
AcquisitionCustomer Acquisition Cost (CAC)
Cost to win one new customer
RevenueLTV:CAC Ratio
Value back per dollar of acquisition
№081AcquisitionHow Anthropic and Claude.ai Hacked Growth – Can you Adopt anything From It?
From stealth to $60 B: the growth hacks behind Anthropic & Claude.ai that every AI startup can steal
№089Acquisitionai toolkit of a growth hacker & gtm engineer
my 10x productivity boosters. my growth/tech stack.
№113AcquisitionCustomer Acquisition Strategy: A Channel Playbook
A channel-by-channel customer acquisition playbook, with named-company proof and the metric to watch for each.
№069AcquisitionHow PLG Outperforms Traditional Sales Strategies in B2B?
Product-Led Growth is transforming B2B growth strategies, reducing acquisition costs, and empowering users to drive organic expansion.
№017AcquisitionExploring the Rise of Product-Led Growth: A Brief History and Methodology
№092AcquisitionStart Here
Where growth hacking meets GTM engineering (and nothing is just theory)
№094RevenueFor Founders: How a GTM Engineer Can Unblock Your Revenue Engine.
Introducing the hybrid role that combines engineering discipline with revenue obsession.
№073RevenueWhy Startups Should Be Customer-Obsessed, Not Product or Sales-Obsessed
Stop Worshiping Your Product—Your Customers Don’t Care (Yet!)
№025AcquisitionField of Dreams Fallacy: Why just building your product is not enough? Part II
№018RevenueFinding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit
Learn the three principles to navigate and reach product-market fit as an early-stage founder and how to ask people to buy as early as possible, be intentional about your target market, and focus on b