Frameworks

Growth frameworks earn their keep when they help you make a faster, better decision with imperfect information. The worst ones are too abstract to apply. The best are opinionated enough to tell you what to do next. A good product growth framework makes the diagnosis step explicit: here's the metric, here's the benchmark, here's the lever. Mental models matter because they change which questions you ask first when a number moves the wrong way.

This collection covers reusable frameworks for growth diagnosis and execution: how to structure a retention audit, how to think about CAC payback at different stages, how to decide whether you're looking at an acquisition issue or an activation issue before you start building. These aren't academic models. They're the thinking tools that show up in the actual analysis when you're trying to work out why growth is stalling and what to fix first.