EDITION No. 163
Wed, Oct 14, 2026
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Frameworks

Reusable mental models and step-by-step frameworks for diagnosing and driving product growth.

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What are Growth Loops and How to use them.

What are Growth Loops and How to use them.

And it's hiding in plain sight, used by companies like TikTok, Notion, and Reddit.

Playbook7 min read
A 3D testing machine routes blue, green, and yellow prospect signals into three experimental lanes beneath a quality gauge.

AI SDR: Buy, Pilot, or Wait?

A practical way to buy, pilot, or wait on an AI SDR before it creates costly, unmeasured work.

Playbook11 min read
Growth Funnels vs. Growth Loops

Growth Funnels vs. Growth Loops

Funnels leak. Loops compound. A practical guide to designing growth that feeds itself.

Essay6 min read
How Ben Horowitz defines Good Product Manager vs Bad Product Manager?

How Ben Horowitz defines Good Product Manager vs Bad Product Manager?

Essay22 min read
An editorial 3D scene shows a phone, a search query, an answer card, a saved collection, a return path, and a decision gauge.

Mobile App User Acquisition for AI Search Apps: Test the Return Loop First

A decision guide for buying installs only after an AI search app can prove a useful answer, saved context, and a reason to come back.

Playbook10 min read
Customer Retention Strategies That Move the Number

Customer Retention Strategies That Move the Number

The retention plays that actually shift the curve, with named-company proof and the metric to watch for each.

Playbook13 min read
A laboratory balance and calipers compare matching blue and green data samples while mismatched yellow shapes remain separate.

SaaS Growth Benchmarks: Match the Cohort First

A benchmark helps only after you match the metric, cohort, period, and commercial profile.

Playbook10 min read
Illustrated path from fee and eligibility promise through a phone store view to an approved first action.

Fintech Mobile App User Acquisition: Prove the Promise Before the Install

A practical path from an honest offer to an approved first action, with the cohort math that keeps cheap installs in perspective.

Playbook11 min read
A long line of individual prospect figures passes through research cards, useful content, and conversation signals before reaching one calm launch light.

The Patient GTM Playbook: Start Months Before Launch

Playbook11 min read
Problem Validation vs. Solution Validation vs. Product Validation - Understand the Difference

Problem Validation vs. Solution Validation vs. Product Validation - Understand the Difference

Essay3 min read
A conceptual phone download receipt leads through identity, eligibility and funding to a customer relationship.

Customer Acquisition in Financial Services: Cheap Installs Can Cost More

Define the financial relationship your acquisition budget buys, then compare channels on the same customer event and clock.

Essay8 min read
Loyalty Programs and Retention: What Transfers to SaaS

Loyalty Programs and Retention: What Transfers to SaaS

The research on loyalty programs is good, large, and almost entirely about retail. Here is the part that survives the move to software.

Playbook5 min read
An editorial diagram shows a voice note captured on a phone, an agent draft reviewed by a person, and an approved update arriving in a CRM record.

Mobile User Acquisition for Workflow AI: Prove the Handoff

A playbook for buying one cohort around a phone-sized job and tracing it through agent review, durable output, and the next real task.

Playbook10 min read
User signals travel through five mechanical checkpoints before splitting into a small learning lane and a verified scale lane.

Paid User Acquisition for AI Agents: Pass Five Gates Before You Scale

Decide whether to wait, buy one learning cohort, or scale by testing completed work, return behavior, reliability, contribution economics, and signal quality.

Playbook9 min read
5 Product Growth Hacks That Will absolutely Dominate 2025

5 Product Growth Hacks That Will absolutely Dominate 2025

5 Strategies for Turning Your Product into a High-Growth Powerhouse in the AI-Driven Era

Field Note5 min read
how to do marketing research when...

how to do marketing research when...

Do You Really Know What Your Customers Want? A Straight-forward Guide to Marketing Research

Playbook7 min read
Startup's roadmap to failure: what you must NOT do!

Startup's roadmap to failure: what you must NOT do!

Playbook20 min read
Benchmarking and Prioritization in Product Growth

Benchmarking and Prioritization in Product Growth

Playbook12 min read
A Comprehensive Guide to Data-Driven Product Growth Strategies and Cross-Functional Collaboration

A Comprehensive Guide to Data-Driven Product Growth Strategies and Cross-Functional Collaboration

Playbook12 min read
Top 10 Product Growth Books every Product Marketer should read.

Top 10 Product Growth Books every Product Marketer should read.

Field Note12 min read

A useful growth idea, every week.

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