Branding
Building a brand people remember in crowded, commoditized categories.
When the product itself is hard to differentiate, brand is what makes you the default choice. Yet B2B branding still gets treated as a logo refresh and a new font. The posts here take a more functional view: brand strategy as a distribution mechanism, category creation as a GTM bet, and positioning as the thing that makes every other channel work harder.
Inside you'll find brand-building teardowns, positioning analyses, and frameworks for carving out a recognizable place in crowded markets. Concrete examples from companies that built a category brand before the category existed, plus a few that tried and got it wrong.
All branding posts
3 results · sorted by most read
№108AcquisitionHow a B2B Analytics Company Became the Coolest Brand in Dev Tools
The PostHog Branding Playbook. 10 layers of brand that turned a product analytics startup into a cult. Every layer is stealable.
№081AcquisitionHow Anthropic and Claude.ai Hacked Growth – Can you Adopt anything From It?
From stealth to $60 B: the growth hacks behind Anthropic & Claude.ai that every AI startup can steal
№030Acquisition