# Topic: Branding

> Building a brand people remember in crowded, commoditized categories.

- This is the markdown version of: https://www.productgrowth.blog/tags/branding (cite that URL)
- 3 entries

- [How a B2B Analytics Company Became the Coolest Brand in Dev Tools](https://www.productgrowth.blog/p/posthog-branding-playbook) (Apr 3, 2026) — The PostHog Branding Playbook. 10 layers of brand that turned a product analytics startup into a cult. Every layer is stealable.
- [How Anthropic and Claude.ai Hacked Growth – Can you Adopt anything From It?](https://www.productgrowth.blog/p/how-anthropic-and-claudeai-hacked-growth) (May 24, 2025) — From stealth to $60 B: the growth hacks behind Anthropic & Claude.ai that every AI startup can steal. Anthropic’s $60 B leap: how Claude.ai nailed mega funding, AWS & Google partnerships, safety branding, and a dev-first GTM—actionable growth hacks for AI startups.
- [7 Hidden Secrets to PRODUCT MARKETING Success You Never Knew!](https://www.productgrowth.blog/p/7-hidden-secrets-to-product-marketing-success-you-never-knew) (Aug 8, 2023) — Unlock the power of effective product marketing with these 7 hidden secrets. Dive into buyer personas, leverage UGC, harness storytelling, and more to propel your brand to success. Essential reading for marketers!

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All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog