# Topic: Branding

> Building a brand people remember in crowded, commoditized categories.

- 7 entries

- [47 B2B Video Marketing Statistics for 2026: Video Is Standard, Measurement Isn't](https://www.productgrowth.blog/p/b2b-video-marketing-statistics) (Sep 14, 2026) — Forty-seven current B2B video marketing statistics on adoption, creative, completion, buyer influence, and webinars, with each source and limit attached.
- [How a B2B Analytics Company Became the Coolest Brand in Dev Tools](https://www.productgrowth.blog/p/posthog-branding-playbook) (Apr 3, 2026) — How a B2B analytics company built a brand developers actually like, taken apart into ten stealable layers. A playbook for standing out in dev tools.
- [How Anthropic and Claude.ai Hacked Growth: Can you Adopt anything From It?](https://www.productgrowth.blog/p/how-anthropic-and-claudeai-hacked-growth) (May 24, 2025) — How Anthropic hit a $60B valuation with a B2B customer acquisition strategy: cloud partnerships, safety branding, dev-first GTM, and enterprise verticals.
- [If Your Product Is Perfect, Then Why Is NO one Listening?](https://www.productgrowth.blog/p/if-your-product-is-perfect-then-why-isnt-anyone-listening) (Mar 3, 2025) — A good product nobody understands is a positioning problem, not a marketing one. How to describe what you do so the right people stop scrolling past.
- [7 Hidden Secrets to PRODUCT MARKETING Success You Never Knew!](https://www.productgrowth.blog/p/7-hidden-secrets-to-product-marketing-success-you-never-knew) (Aug 8, 2023) — Seven things product marketing gets wrong, from buyer personas that describe nobody to storytelling nobody asked for, and what earns attention instead.
- [The Importance of Product Positioning in Marketing](https://www.productgrowth.blog/p/the-importance-of-product-positioning-in-marketing) (Mar 18, 2023) — Three principles for positioning a product, and how Hotjar repositioned itself from a single tool into an all-in-one feedback and analytics platform.
- [Stand Out from the Crowd: The Importance of Product Positioning](https://www.productgrowth.blog/p/stand-out-from-the-crowd-the-importance-of-product-positioning) (Sep 18, 2022) — Positioning is the image your product holds in a buyer's head. How to pick a target market, sharpen what makes you different, and cross into the mainstream.

---

All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog