AI
How AI products grow — distribution, pricing, retention, and the GTM that actually works.
AI products face a genuinely different growth problem: fast commoditization, usage-based pricing that's hard to explain, and retention that hinges on users building a habit before the novelty wears off. AI product growth means rethinking the full GTM motion, not just borrowing PLG patterns and hoping they stick.
Inside you'll find teardowns and essays on AI distribution, LLM product pricing, onboarding for inference-heavy tools, and the AI GTM strategies that are actually working right now. The focus stays on specific companies and specific decisions, not predictions about where the market is headed.
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№101Referral$300M in 11 Months: The Rise and Reckoning of Higgsfield AI
How Higgsfield AI hit $300M ARR in 11 months with multi-model aggregation, influencer distribution, and extreme shipping velocity, then faced a reputation crisis.
№082ActivationFrom Near-Shutdown to $40 M ARR: How Bolt.new Hacked Its Growth
Steal Bolt.new’s Growth Playbook.
№079AcquisitionHow Lovable Hit $100M ARR in 8 Months (Then $500M in 19)
Launch to a $500M run rate in 19 months with 146 people. The engines behind it, and the cracks under it.
№078ReferralHow Replit Hacked Its Growth - Everything that you can adopt.
The Growth Blueprint Behind Replit: Viral Loops, Community Flywheels, and Smart Monetization
№102ReferralHow ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI
The ElevenLabs GTM Playbook. How a PLG Voice Platform Conquered 41% of Fortune 500 Companies.
№105RevenueCredits Are the New Seats (And They'll Die the Same Way)
A framework for choosing the AI pricing model that actually fits your product.
№080AcquisitionHow Perplexity Hacked Its Growth – Everything You Can Adopt from It
Unpacking the loops, product bets, and bold moves behind AI search’s fastest riser.
№099ActivationHow Gamma Turned a 95% Drop-Off into $100M ARR
How Gamma turned a 95% drop-off rate into $100M ARR and a $2.1B valuation with 50 employees, 5 growth strategies you can steal.
№084AcquisitionHow Cursor AI Hacked Growth and Re-Wrote Growth Playbook for Dev-Tools!
From Hack-Weekend Project to $200M ARR.
№098Acquisition7 AI Video Tools for Business (2026)
I tested every major AI video platform for business use cases. Here’s which ones are actually worth your team’s time.
№087AcquisitionAgent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app
From zero users to 1,000 paying customers, (no ads, no growth team) just a founder, a swarm of AI agents, six-star support, and one high-leverage channel per stage.
№107RevenueThe AI SDR Playbook: What Actually Works in 2026
50-70% of companies churn off AI SDR tools before renewal. Learn the decision framework, real costs ($35K-$65K/yr), and hybrid model that drives 2.3x more revenue.
№103AcquisitionHow Figma Walked Away from $20 Billion and Built Something Worth More
From Thiel Fellowship dropout to $1B revenue, IPO, and the AI credit bet that could define the next decade of design.
№081AcquisitionHow Anthropic and Claude.ai Hacked Growth – Can you Adopt anything From It?
From stealth to $60 B: the growth hacks behind Anthropic & Claude.ai that every AI startup can steal
№091Acquisition5 Reasons AI Answer Engines Ignore Your Site (& How to Get Cited)
Why ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and others are not citing your website?
№088AcquisitionHacking Growth with GPT-5
turn gpt-5 into an always-on growth engine: measurable, repeatable, fast.
№089Acquisitionai toolkit of a growth hacker & gtm engineer
my 10x productivity boosters. my growth/tech stack.
№037RevenueResults-Driven Growth Hacking by Rishikesh - Consultancy
Working with me is a roadmap to sustainable, and exponential growth.
№072Referral5 Product Growth Hacks That Will absolutely Dominate 2025
5 Strategies for Turning Your Product into a High-Growth Powerhouse in the AI-Driven Era