# Topic: Acquisition > Winning new customers: the channels, the funnel, and the cost of getting them in the door. - 16 entries - [Hiring a Customer Acquisition Consultant: Costs and Traps](https://www.productgrowth.blog/p/customer-acquisition-services) (Aug 7, 2026) — What a customer acquisition consultant or agency really costs, how to scope an engagement you can judge, and when the right answer is to hire nobody at all. - [Customer Acquisition and Retention: How to Balance Both](https://www.productgrowth.blog/p/customer-acquisition-and-retention) (Jun 28, 2026) — Acquisition and retention are one growth system, not a tradeoff. How the two compare, where they meet in the LTV:CAC ratio, and how to weight them by stage. - [Customer Acquisition Strategy: A Channel Playbook](https://www.productgrowth.blog/p/customer-acquisition-strategy) (Jun 27, 2026) — Customer acquisition strategy explained channel by channel: paid, content and SEO, product-led, outbound, referral, and partnerships, with the CAC to watch for each. - [What Is Customer Acquisition (and What It Costs)](https://www.productgrowth.blog/p/customer-acquisition) (Jun 27, 2026) — Customer acquisition is the process of winning new customers, from awareness to first payment. The definition, the funnel, the cost by industry, and what scales. - [Loom Growth Teardown: Chrome Extension to $975M Exit](https://www.productgrowth.blog/p/loom-growth-teardown-975m-dollar-exit) (Mar 23, 2026) — Loom's customer acquisition strategy was a Chrome extension viral loop: 25M users at $2 a year, three pivots, and a post-acquisition meltdown. - [How Midjourney Hit $500M ARR With Zero VC and Zero Marketing](https://www.productgrowth.blog/p/how-midjourney-hit-500m-arr) (Dec 17, 2025) — Midjourney's customer acquisition strategy: borrow Discord's distribution, charge from day one, and let every public image sell the product. $500M, zero marketing. - [10 things that helped us with acquiring more customers.](https://www.productgrowth.blog/p/10-things-that-helped-us-in-acquiring-more-users) (Aug 25, 2025) — 10 low hanging, low-effort, fast to ship, easy to measure hacks/tactics/moves that helped us in acquiring more users/customers. - [How we used our Existing Users to Gain More Users?](https://www.productgrowth.blog/p/how-we-use-our-existing-users-to-gain-more-users) (Jun 27, 2025) — Ways to turn existing users into new ones, with what Canva, Dropbox and Notion each did, and the implementation detail that decides whether it works. - [From Near-Shutdown to $40 M ARR: How Bolt.new Hacked Its Growth](https://www.productgrowth.blog/p/how-bolt-new-hacked-its-growth) (Jun 2, 2025) — How Bolt.new went from near shutdown to over $40M ARR with a zero-ad customer acquisition strategy, plus growth hacks AI founders and marketers can steal. - [How Lovable Hit $100M ARR in 8 Months (Then $500M in 19)](https://www.productgrowth.blog/p/how-lovable-dev-hacked-their-growth) (May 5, 2025) — Lovable went from $1M to $100M ARR in eight months, then a $500M run rate with 146 people. The growth engines, the pricing, and the cracks under the hype. - [What are Growth Loops and How to use them.](https://www.productgrowth.blog/p/what-are-growth-loops-and-how-to-use-them) (Apr 7, 2025) — Five types of growth loop, and how TikTok, Notion, Miro, Reddit and Revolut use them to compound users instead of buying every one of them. - [Canva's Product Led Growth - All You Need to Know](https://www.productgrowth.blog/p/canva-product-led-growth) (May 6, 2024) — Canva's free tier removes the cost barrier, drag and drop removes the skill barrier, and templates remove the blank page. How the product sells itself. - [How "Customer obsession" helped build a multi-million dollar company - The Story of Freo (MoneyTap)](https://www.productgrowth.blog/p/how-customer-obsession-helped-build-a-multi-million-dollar-company-the-story-of-freo-moneytap) (Nov 19, 2022) — How Freo, formerly MoneyTap, built India's first app-based credit line by using marketing to understand what customers needed before building for them. - [Stand Out from the Crowd: The Importance of Product Positioning](https://www.productgrowth.blog/p/stand-out-from-the-crowd-the-importance-of-product-positioning) (Sep 18, 2022) — Positioning is the image your product holds in a buyer's head. How to pick a target market, sharpen what makes you different, and cross into the mainstream. - [The Tinder Growth Story: How Focusing on a Specific Market and Constant Innovation Led to Global Success](https://www.productgrowth.blog/p/the-tinder-growth-story-how-focusing-on-a-specific-market-and-constant-innovation-led-to-global-success) (May 19, 2022) — How Tinder won its first users by targeting college fraternities and sororities, then rode word of mouth to 24 million monthly active users in 30 months. - [Paypal's secret recipe for success](https://www.productgrowth.blog/p/paypals-secret-recipe-for-success) (Mar 16, 2022) — PayPal's acquisition strategy started with one channel, eBay sellers. The team read their listings and forums, built AutoLink, and turned sellers into promoters. --- All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog