# Topic: Acquisition

> Winning new customers: the channels, the funnel, and the cost of getting them in the door.

- 9 entries

- [Customer Acquisition and Retention: How to Balance Both](https://www.productgrowth.blog/p/customer-acquisition-and-retention) (Jun 28, 2026) — Customer acquisition and retention are one growth system, not a tradeoff. Here is how the two compare, where they meet in the LTV:CAC ratio, and how to balance them as you scale.
- [Customer Acquisition Strategy: A Channel Playbook](https://www.productgrowth.blog/p/customer-acquisition-strategy) (Jun 27, 2026) — Customer acquisition strategy explained channel by channel: paid, content and SEO, product-led, outbound, referral, and partnerships, with the CAC to watch for each.
- [What Is Customer Acquisition (and What It Costs)](https://www.productgrowth.blog/p/customer-acquisition) (Jun 27, 2026) — Customer acquisition is the process of winning new customers, from awareness to first payment. Here is the definition, the funnel, the cost by industry, and the models that scale it.
- [How Midjourney Hit $500M ARR With Zero VC and Zero Marketing](https://www.productgrowth.blog/p/how-midjourney-hit-500m-arr) (Dec 17, 2025) — How an 11-person team with zero VC and zero marketing budget built a $500M revenue machine on Discord.
- [10 things that helped us with acquiring more customers.](https://www.productgrowth.blog/p/10-things-that-helped-us-in-acquiring-more-users) (Aug 25, 2025) — 10 low hanging, low-effort, fast to ship, easy to measure hacks/tactics/moves that helped us in acquiring more users/customers.
- [How we used our Existing Users to Gain More Users?](https://www.productgrowth.blog/p/how-we-use-our-existing-users-to-gain-more-users) (Jun 27, 2025) — With Real-World Examples & Implementation Tips. Learn proven ways to use existing users to gain more users — with real-world examples from Canva, Dropbox, Notion & more. Includes actionable, data-backed tips.
- [From Near-Shutdown to $40 M ARR: How Bolt.new Hacked Its Growth](https://www.productgrowth.blog/p/how-bolt-new-hacked-its-growth) (Jun 2, 2025) — Steal Bolt.new’s Growth Playbook. See how Bolt.new fused WebContainers with Claude 3.5 to hit $40 M ARR in 5 months—plus growth hacks AI founders and marketers can steal.
- [How Lovable Hit $100M ARR in 8 Months (Then $500M in 19)](https://www.productgrowth.blog/p/how-lovable-dev-hacked-their-growth) (May 5, 2025) — Lovable went from $1M to $100M ARR in eight months, then a $500M run rate by June 2026 with 146 people. The teardown: growth engines, pricing, funding, and the cracks the hype threads skip.
- [Canva's Product Led Growth - All You Need to Know](https://www.productgrowth.blog/p/canva-product-led-growth) (May 6, 2024) — The Canva's Playbook on How to Get Your Product to Sell Itself! Uncover the strategies behind Canva's incredible growth. Learn how Product-Led Growth (PLG) fueled their success and what your startup can gain from their tactics.

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