# Playbooks

- 34 entries

- [Fintech User Acquisition Starts Before the Install](https://www.productgrowth.blog/p/fintech-ua-trust-before-install) (Oct 20, 2026) — Mobile app user acquisition in fintech only works when the promise, sensitive-data request, verification flow, and first money action form one measurable path.
- [Paid User Acquisition for Martech: Prove One Workflow Before You Scale](https://www.productgrowth.blog/p/paid-user-acquisition-martech-demo) (Oct 15, 2026) — A martech paid user acquisition playbook for building the demo, qualifying accounts, repairing CRM handoffs, and comparing costs beyond the lead form.
- [Fintech Mobile App User Acquisition: Prove the Promise Before the Install](https://www.productgrowth.blog/p/fintech-mobile-app-user-acquisition) (Oct 1, 2026) — Build a fintech mobile app user acquisition path that makes fees, eligibility and verification clear before install, then measures cost per approved first value.
- [Mobile User Acquisition for Workflow AI: Prove the Handoff](https://www.productgrowth.blog/p/mobile-user-acquisition-workflow-ai) (Sep 24, 2026) — Choose a mobile workflow worth installing, trace each handoff, run one paid cohort, and learn whether creative, product, reliability, or recurrence needs repair.
- [Paid User Acquisition for AI Agents: Pass Five Gates Before You Scale](https://www.productgrowth.blog/p/paid-user-acquisition-gate-ai-agent-builders) (Sep 18, 2026) — A five-gate decision guide for AI agent builders who need to know whether paid traffic will create useful evidence or amplify an unfinished product.
- [Research Record Checklist: Keep Every Finding Recoverable](https://www.productgrowth.blog/p/research-record-checklist) (Sep 18, 2026) — Use this research-record checklist to keep interview evidence connected to its permitted source, corrections, context, interpretation, owner, and retention date.
- [Mobile App User Acquisition for AI Search Apps: Test the Return Loop First](https://www.productgrowth.blog/p/mobile-user-acquisition-ai-search-apps) (Sep 17, 2026) — Use this mobile app user acquisition framework to decide whether an AI search app is ready for a paid cohort, what to measure, and when to scale, repair, or stop.
- [The Patient GTM Playbook: Start Months Before Launch](https://www.productgrowth.blog/p/patient-gtm-playbook) (Sep 16, 2026) — Use Apollo, LinkedIn, and 100 days of useful posts to identify the right buyers, track familiarity, and make an honest launch ask months later.
- [Product Onboarding Starts Before the First Login](https://www.productgrowth.blog/p/product-onboarding-before-first-login) (Sep 16, 2026) — Audit packaging, app routing, pairing failures, and activation metrics to help connected-device customers reach their first useful result.
- [Paid User Acquisition for LLM Apps: Start With the Return Loop](https://www.productgrowth.blog/p/paid-ua-for-llm-apps-start-with-the-return-loop) (Sep 13, 2026) — A paid user acquisition playbook for LLM apps: define the return loop, instrument cohorts, run a bounded test, and decide whether to scale, repair, or stop.
- [User Retention Strategies: Choose the Next Test](https://www.productgrowth.blog/p/user-retention-strategies) (Sep 6, 2026) — A user retention playbook for defining a meaningful return, diagnosing a cohort gap, and testing one hypothesis with a guardrail and stop rule.
- [Customer Acquisition in Financial Services: Trust First](https://www.productgrowth.blog/p/financial-services-customer-acquisition) (Aug 24, 2026) — Customer acquisition in financial services works when trust, eligibility and first value share one funnel. A playbook for banks, lenders, fintechs and insurers.
- [Loyalty Programs and Retention: What Transfers to SaaS](https://www.productgrowth.blog/p/loyalty-programs-customer-retention) (Aug 8, 2026) — Loyalty programs work conditionally, and the condition that matters most inverts the instinct: they move light and moderate buyers, not your best accounts.
- [Marketplace Retention: Stop Measuring Both Sides as One](https://www.productgrowth.blog/p/marketplace-customer-retention) (Aug 8, 2026) — Marketplace retention is two problems, not one: supply churns for different reasons than demand, and a blended number hides which side is actually leaking.
- [SaaS Growth Benchmarks: Match the Cohort First](https://www.productgrowth.blog/p/saas-growth-benchmarks) (Aug 8, 2026) — SaaS growth benchmarks are comparison protocols, not universal targets. Match a metric's definition, cohort, period, and commercial profile before you act.
- [Hiring a Customer Acquisition Consultant: Costs and Traps](https://www.productgrowth.blog/p/customer-acquisition-services) (Aug 7, 2026) — What a customer acquisition consultant or agency really costs, how to scope an engagement you can judge, and when the right answer is to hire nobody at all.
- [Customer Retention Cost: Formula, Example, and CAC Ratio](https://www.productgrowth.blog/p/customer-retention-cost) (Aug 7, 2026) — The customer retention cost formula, a worked example with the costs teams forget, and why CRC has no industry benchmark. Compare it to your own CAC instead.
- [Customer Retention Software: How to Pick (and When Not To)](https://www.productgrowth.blog/p/customer-retention-software) (Aug 7, 2026) — Retention software is not one category, it is eight. How to tell which job you are buying for, the number to check first, and when you need no platform at all.
- [Revenue Optimization: The Four Levers, Ranked](https://www.productgrowth.blog/p/revenue-optimization) (Aug 7, 2026) — Revenue optimization has four levers and they are not equal. Ranked by how much each moves, why teams start at the weakest, and what to fix before price.
- [Customer Acquisition Strategy: A Channel Playbook](https://www.productgrowth.blog/p/customer-acquisition-strategy) (Jun 27, 2026) — Customer acquisition strategy explained channel by channel: paid, content and SEO, product-led, outbound, referral, and partnerships, with the CAC to watch for each.
- [Customer Retention Strategies That Move the Number](https://www.productgrowth.blog/p/customer-retention-strategies) (Jun 27, 2026) — Retention plays that move the number: nail activation, build a habit loop, cut time to value, run lifecycle and win-back, and expand the accounts you keep.
- [How a B2B Analytics Company Became the Coolest Brand in Dev Tools](https://www.productgrowth.blog/p/posthog-branding-playbook) (Apr 3, 2026) — How a B2B analytics company built a brand developers actually like, taken apart into ten stealable layers. A playbook for standing out in dev tools.
- [AI SDR: Buy, Pilot, or Wait?](https://www.productgrowth.blog/p/the-ai-sdr-playbook-what-actually-works) (Mar 30, 2026) — AI SDRs automate bounded early-funnel work, not sales judgment. Decide whether to buy, pilot, or wait, then run a controlled test that measures lead quality.
- [5 Reasons AI Answer Engines Ignore Your Site (& How to Get Cited)](https://www.productgrowth.blog/p/why-ai-answer-engines-arent-citing-your-website-and-how-to-fix-it) (Sep 1, 2025) — Five reasons ChatGPT, Perplexity, Gemini and Claude are not citing your site, from missing Reddit mentions to crawl waste, and how to fix each one.
- [What are Growth Loops and How to use them.](https://www.productgrowth.blog/p/what-are-growth-loops-and-how-to-use-them) (Apr 7, 2025) — Five types of growth loop, and how TikTok, Notion, Miro, Reddit and Revolut use them to compound users instead of buying every one of them.
- [how to do marketing research when...](https://www.productgrowth.blog/p/how-to-do-marketing-research-when) (Jan 7, 2025) — Five kinds of marketing research and what each is actually good for, so you stop guessing what customers want and start reducing the uncertainty.
- [Startup's roadmap to failure: what you must NOT do!](https://www.productgrowth.blog/p/startups-roadmap-to-failure-what-you-must-not-do) (Jul 8, 2024) — The pitfalls that kill startups in roughly the same order every time, from tech obsession to premature scaling, and what to do instead of each one.
- [The PLG Framework: Your hands-on Guide to Product-Led Growth](https://www.productgrowth.blog/p/the-plg-framework-your-hands-on-guide) (Jun 3, 2024) — A hands-on product-led growth framework: the five stages, the team behind them, the experiment engine, and ten PLG companies with the mechanism shown.
- [User Behavior Analytics: A Guide to Understanding and Optimizing Customer Journeys](https://www.productgrowth.blog/p/user-behavior-analytics-a-guide-to-understanding-and-optimizing-customer-journeys) (Jul 3, 2023) — What to track when you want to know why users drop off: the metrics that matter, the tools worth setting up, and how to turn a session recording into a fix.
- [Benchmarking and Prioritization in Product Growth](https://www.productgrowth.blog/p/benchmarking-and-prioritization-in-product-growth) (Jun 3, 2023) — How to benchmark a product metric against something meaningful, and how to decide which growth work to do first when everything looks equally urgent.
- [A Comprehensive Guide to Data-Driven Product Growth Strategies and Cross-Functional Collaboration](https://www.productgrowth.blog/p/a-comprehensive-guide-to-data-driven-product-growth-strategies-and-cross-functional-collaboration) (May 27, 2023) — How to run product growth from data rather than opinion, and how to get product, marketing and engineering pulling on the same numbers instead of separate ones.
- [How to Effectively Use Data Analysis to Interpret User and Customer Behavior?](https://www.productgrowth.blog/p/how-to-effectively-use-data-analysis-to-interpret-user-and-customer-behavior) (May 13, 2023) — How to read customer behaviour from your own data: which analyses answer which question, where predictive models help, and where they quietly mislead.
- [Finding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit](https://www.productgrowth.blog/p/finding-the-sweet-spot-3-essential-steps-to-attain-product-market-fit) (Apr 22, 2023) — Three principles for reaching product-market fit early: ask people to buy sooner than feels comfortable, pick a target market on purpose, and build the GTM.
- [What is User Behavior Analysis? 4 Essential Methods and 1 Secret Weapon to Outshine Your Competition](https://www.productgrowth.blog/p/what-is-user-behavior-analysis-4-essential-methods-and-1-secret-weapon-to-outshine-your-competition) (Apr 1, 2023) — Four methods for reading what users do on your site, plus the one most teams skip. How to spot technical faults and growth openings in the same pass.

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