Playbooks
Frameworks and how-tos you can actually run.
A growth playbook is only worth anything if you can actually run it. Every one here is built around a specific problem: getting a first channel to unit-economics-positive, wiring up a PQL motion, sequencing a pricing page test, standing up an outbound loop from scratch. The GTM frameworks skip the 2x2 matrix preamble and go straight to the step-by-step: what to set up, what to measure, and when to kill it.
Filter this page by funnel stage to find the growth how-to that fits where you're stuck right now. Each one is written to be run by a small team or a single operator, with what you actually need to start: inputs, outputs, checkpoints, and the decision point that tells you whether to scale or stop.
All playbooks posts
16 results · sorted by most read
№108AcquisitionHow a B2B Analytics Company Became the Coolest Brand in Dev Tools
The PostHog Branding Playbook. 10 layers of brand that turned a product analytics startup into a cult. Every layer is stealable.
№084AcquisitionHow Cursor AI Hacked Growth and Re-Wrote Growth Playbook for Dev-Tools!
From Hack-Weekend Project to $200M ARR.
№107RevenueThe AI SDR Playbook: What Actually Works in 2026
50-70% of companies churn off AI SDR tools before renewal. Learn the decision framework, real costs ($35K-$65K/yr), and hybrid model that drives 2.3x more revenue.
№076AcquisitionWhat are Growth Loops and How to use them.
And it's hiding in plain sight—used by companies like TikTok, Notion, and Reddit.
№091Acquisition5 Reasons AI Answer Engines Ignore Your Site (& How to Get Cited)
Why ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and others are not citing your website?
№027ActivationUser Behavior Analytics: A Guide to Understanding and Optimizing Customer Journeys
№111RetentionCustomer Retention Strategies That Move the Number
The retention plays that actually shift the curve, with named-company proof and the metric to watch for each.
№113AcquisitionCustomer Acquisition Strategy: A Channel Playbook
A channel-by-channel customer acquisition playbook, with named-company proof and the metric to watch for each.
№040AcquisitionThe PLG Framework: Your hands-on Guide to Product-Led Growth
This guide will equip you with the tools, tactics, and insights you need to harness the power of your product to drive sustainable growth.
№021AcquisitionA Comprehensive Guide to Data-Driven Product Growth Strategies and Cross-Functional Collaboration
№048ActivationStartup's roadmap to failure: what you must NOT do!
№019RevenueHow to Effectively Use Data Analysis to Interpret User and Customer Behavior?
№018RevenueFinding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit
Learn the three principles to navigate and reach product-market fit as an early-stage founder and how to ask people to buy as early as possible, be intentional about your target market, and focus on b
№071Activationhow to do marketing research when...
Do You Really Know What Your Customers Want? A Straight-forward Guide to Marketing Research
№022AcquisitionBenchmarking and Prioritization in Product Growth
№016Activation