Playbooks
Frameworks and how-tos you can actually run.
All playbooks posts
32 results · sorted by most read · showing 1–24
How a B2B Analytics Company Became the Coolest Brand in Dev Tools
The PostHog Branding Playbook. 10 layers of brand that turned a product analytics startup into a cult. Every layer is stealable.
What are Growth Loops and How to use them.
And it's hiding in plain sight, used by companies like TikTok, Notion, and Reddit.
AI SDR: Buy, Pilot, or Wait?
A practical way to buy, pilot, or wait on an AI SDR before it creates costly, unmeasured work.
5 Reasons AI Answer Engines Ignore Your Site (& How to Get Cited)
Why ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and others are not citing your website?
The PLG Framework: Your hands-on Guide to Product-Led Growth
This guide will equip you with the tools, tactics, and insights you need to harness the power of your product to drive sustainable growth.
Customer Acquisition in Financial Services: Trust First
The growth playbook for a category where the product, risk checks and first conversion are the same funnel.
Mobile App User Acquisition for AI Search Apps: Test the Return Loop First
A decision guide for buying installs only after an AI search app can prove a useful answer, saved context, and a reason to come back.
Paid User Acquisition for LLM Apps: Start With the Return Loop
Define why an acquired user should come back, then buy one cohort you can learn from before you scale.
Customer Retention Strategies That Move the Number
The retention plays that actually shift the curve, with named-company proof and the metric to watch for each.
SaaS Growth Benchmarks: Match the Cohort First
A benchmark helps only after you match the metric, cohort, period, and commercial profile.
The Patient GTM Playbook: Start Months Before Launch
Hiring a Customer Acquisition Consultant: Costs and Traps
I sell this service, so I am going to do the thing none of the pages ranking for it will do and put a number on it.
Revenue Optimization: The Four Levers, Ranked
Every guide on this topic hands you the same flat checklist. The levers are not equal, and most teams pull them in exactly the wrong order.
Product Onboarding Starts Before the First Login
A practical playbook for getting connected-device customers from unboxing to a working product.
Marketplace Retention: Stop Measuring Both Sides as One
Every guide on this ranks tactics. None of them tell you which side of your marketplace is actually leaking.
Customer Acquisition Strategy: A Channel Playbook
A channel-by-channel customer acquisition playbook, with named-company proof and the metric to watch for each.
Fintech Mobile App User Acquisition: Prove the Promise Before the Install
A practical path from an honest offer to an approved first action, with the cohort math that keeps cheap installs in perspective.
User Retention Strategies: Choose the Next Test
Turn a worrying return curve into one hypothesis, one test, and a reason to stop.
Finding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit
Learn the three principles to navigate and reach product-market fit as an early-stage founder and how to ask people to buy as early as possible, be intentional about your target market, and focus on b
Loyalty Programs and Retention: What Transfers to SaaS
The research on loyalty programs is good, large, and almost entirely about retail. Here is the part that survives the move to software.
User Behavior Analytics: A Guide to Understanding and Optimizing Customer Journeys
How to Effectively Use Data Analysis to Interpret User and Customer Behavior?
Customer Retention Cost: Formula, Example, and CAC Ratio
Everyone tells you there is no benchmark for this metric. Nobody tells you why, or what to compare it against instead.
Mobile User Acquisition for Workflow AI: Prove the Handoff
A playbook for buying one cohort around a phone-sized job and tracing it through agent review, durable output, and the next real task.
