User Behaviour Tracking: How Understanding User Behaviour drives the growth of your Product.
In this blog, I am going to discuss with you about User Behaviour.
Have you ever thought, what is the difference between two products from two different companies, serving the same purpose, but 5 years one goes to the sky and one hits the bottom?Â
The difference is their Product Growth Team, how they understood the requirements of their users, and made hypotheses based on user behavior rather than just doing whatever felt natural to them.Â
Before we get into tracking let’s discuss one more thing. Metrics.
It is imperative that you track the right metric. The metric that will actually have an impact on the revenue (Or growth, if revenue is not something you care about at this stage if you have got big funding)Â
There are different stages of user behavior tracking. Starting from the top of the funnel:
From where did they land on your Landing Page: (optimizing the traffic)
Tools that you can use at this stage: Google Analytics (Click here to setup)
Let’s say that you have invested in some market…
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