Section 01About This Blog
Welcome to Experimenting with Growth, my corner of the internet where I document what it really takes to grow products.
I’m Rishikesh Ranjan, a growth hacker & GTM engineer. On any given day, I’m juggling roles: part marketer, part data analyst, part automation engineer, and part product strategist. This blog is where I share the experiments, frameworks, and lessons from that messy mix.
Section 02Why This Blog Exists
Most content on “growth hacking” is advice-heavy: do this, don’t do that. The truth? Growth isn’t a formula. It’s experiments.
Here, I don’t pretend to have a guidebook of answers. Instead, I:
- Share real experiments I’ve run (what worked and what didn’t).
- Break down growth loops, funnels, and GTM plays from SaaS & PLG companies.
- Explore how AI & automation are reshaping growth.
- Publish interviews with founders and operators who’ve done this at scale.
If you’re building or growing a product, you’ll find practical takeaways you can test in your own work.
Section 03What You’ll Find Here
- Case Studies & Breakdowns → e.g. PostHog, Perplexity, Cursor AI, Lovable
- Growth Loops & Frameworks → word-of-mouth loops, viral loops, community loops
- AI + Growth Experiments → LangChain, Relay.app, PostHog MaxAI, n8n automations
- Playbooks from the Field → experiments I’ve run at StreamAlive and beyond
- Founder Interviews → lessons from SaaS leaders and GTM engineers turned founders
Section 04Why Subscribe
- Get new experiments in your inbox before they hit LinkedIn/Twitter.
- Learn practical frameworks you can immediately apply.
- Access behind-the-scenes stories that don’t make it to public posts.
- Join a community of builders, hackers, and GTM engineers who think in loops, not just funnels.
I publish about 1–2 times a month. No fluff, no recycled advice, just experiments, numbers, and lessons.
👉 Subscribe here to get every post straight to your inbox.
Section 05Start Here
If you’re new, begin with these posts:
That’s the idea: At Experimenting with Growth, I don’t tell you what works. I show you how growth hackers think and test.
See you inside. 🦄
Rishikesh Ranjan
I reverse-engineer how the fastest-growing companies actually grow — teardowns, playbooks, and field notes for people already in the trenches.
