How Data Analysis and User Experience Strategies Led to Unprecedented Growth of Twitter.
Back in the day, Twitter was going through some serious growing pains. But the peeps behind the app weren't ready to call it quits just yet. They rolled up their sleeves and dove deep into the data to find out what kept some users coming back for more and pushed others out of the platform. And started the journey of Twitter Product Growth.
Understanding Twitter's User Retention Puzzle
After some serious number crunching, they discovered that users who followed 30 or more other users right off when they signed up, were more likely to stick around. But what made this number so magical? The Twitter squad was determined to figure it out.
So, they went even deeper and found out that folks just loved getting a steady stream of updates from people they cared about or were generally interested in. Those first 30 accounts created a non-stop flow of news and gossip that made Twitter a total "must-have" for those users.
The Power of Personalized Recommendations and Fresh Features
With this juicy inte…
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