Exploring the Rise of Product-Led Growth: A Brief History and Methodology
Let’s Start
In this blog, I will discuss Product-Led Growth(PLG). I will take you through a little journey of how product-led growth started. this is predominantly for tech companies.Â
History
1980s
If we look back around the 1980s, which was completely on-field sales, where a salesperson went from door to door, from one office to another giving the pitch and selling the products and services to the companies and people. This almost continued for two decades.Â
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