Essays

60 TikTok Marketing Statistics for 2026: Ad Reach Grew While Views Fell

Current audience, organic content, advertising, search, and commerce data, with the measurement system attached.

46 LinkedIn Marketing Statistics for 2026: What B2B Benchmarks Really Measure

Organic engagement, video distribution, buyer trust, and paid attribution with the denominator attached.

Credits Are the New Seats (And They'll Die the Same Way)

A framework for choosing the AI pricing model that actually fits your product.

Agent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app

From zero users to 1,000 paying customers, (no ads, no growth team) just a founder, a swarm of AI agents, six-star support, and one high-leverage channel per stage.

38 Video Marketing Statistics for 2026: ROI, Formats, and AI

A source-audited view of what marketers report, what platforms observe, and what the numbers still cannot prove.

Why Personal Finance Apps Fail at User Retention

A dashboard earns the next session only when it changes what someone does with their money.

50 Short-Form Video Statistics for 2026: Reach Is Not ROI

Current audience, platform, and marketer data with the denominators attached.

42 Social Media Marketing Statistics for 2026: Reach Is Only the Starting Point

Cross-platform usage, engagement, advertising, and customer-care figures for a budget that matches the job.

47 B2B Video Marketing Statistics for 2026: Video Is Standard, Measurement Isn't

A B2B-only view of adoption, formats, buyer behavior, sales video, and webinars, with each population and measurement limit kept attached.

Grok Bot’s Real Test Is the Handoff

The agent idea is familiar. The advantage may come from how little work a person has to do to hand over a recurring job.

How we used our Existing Users to Gain More Users?

with Real-World Examples & Implementation Tips...

GaaS Is Coming: What Jensen Huang’s GTC Keynote Means for Growth Teams

Learn why seat compression is killing SaaS revenue, how Intercom's $0.99/resolution model hit nine-figure ARR, and 5 moves growth

Growth Funnels vs. Growth Loops

Funnels leak. Loops compound. A practical guide to designing growth that feeds itself.

How "Customer obsession" helped build a multi-million dollar company - The Story of Freo (MoneyTap)

35 YouTube Marketing Statistics for 2026: TV, Shorts and ROI Don't Count the Same Thing

The newest audience, television, Shorts, advertising, shopping and marketer data, with the denominator attached.

How Ben Horowitz defines Good Product Manager vs Bad Product Manager?

Customer Acquisition and Retention: How to Balance Both

Why acquisition and retention are one growth system, where they meet in LTV:CAC, and how to weight the two by stage.

What happens when you don't steal like an artist? and 24 products that failed...

Twenty-four copycats, twenty-four shutdowns, what their collapse teaches about real innovation

Customer Retention Metrics: The 12 That Matter Most

A reference to the customer retention metrics worth tracking: what each measures, what good looks like for SaaS, and which one to make your north star.

Viral Growth of UPI in India and the World

How and Why UPI is Growing?

Why is June.so joining Amplitude? and what does it mean for Growth Hackers and GTM Engineers?

the story behind 2 product analytics tools merging and how to make sure that you don't get crushed between these 2.

Start Here: Choose Your Product Growth Job

Pick the problem on your desk, then take the one route that helps you move it.

What Is Customer Acquisition (and What It Costs)

A plain-English definition of customer acquisition, the funnel it runs through, what it costs by industry, and how it stacks up against retention.

So, You're Thinking About Product-Led Growth (PLG), Huh?