# Essays

- This is the markdown version of: https://www.productgrowth.blog/essays (cite that URL)
- 39 entries

- [Credits Are the New Seats (And They'll Die the Same Way)](https://www.productgrowth.blog/p/ai-pricing-credits-vs-seats-vs-outcomes) (Mar 23, 2026) — A framework for choosing the AI pricing model that actually fits your product.
- [GaaS Is Coming: What Jensen Huang’s GTC Keynote Means for Growth Teams](https://www.productgrowth.blog/p/gaas-is-coming-saas-to-outcome-based-pricing) (Mar 1, 2026) — Learn why seat compression is killing SaaS revenue, how Intercom's $0.99/resolution model hit nine-figure ARR, and 5 moves growth
- [Growth Funnels vs. Growth Loops](https://www.productgrowth.blog/p/growth-funnels-vs-growth-loops) (Feb 18, 2026) — Stop pouring users into the top of a leaky funnel. Design a loop where the output becomes the next input.
- [For Founders: How a GTM Engineer Can Unblock Your Revenue Engine.](https://www.productgrowth.blog/p/how-a-gtm-engineer-can-unblock-your-revenue-engine) (Oct 16, 2025) — Introducing the hybrid role that combines engineering discipline with revenue obsession. GTM Engineers combine data plumbing, internal tools, and fast experiments to de-friction your funnel. Here’s what they do, how to hire, and how to switch.
- [Growth experiment that turned inbound sign-ups into high-ticket deals](https://www.productgrowth.blog/p/a-growth-experiment-that-turned-inbound-signups-into-high-ticket-deals) (Sep 30, 2025) — The Juicy Customer Workflow. How we convert inbound signups into enterprise revenue: spot “juicy” accounts, trigger CEO outreach, expand via peers, and close annuals with proof of usage.
- [Start Here](https://www.productgrowth.blog/p/start-here) (Sep 17, 2025) — Where growth hacking meets GTM engineering (and nothing is just theory)
- [Hacking Growth with GPT-5](https://www.productgrowth.blog/p/gpt-5-and-growth-hacking) (Aug 11, 2025) — turn gpt-5 into an always-on growth engine: measurable, repeatable, fast. Agent-first GPT-5 growth for marketers: build reliable AI workflows for research, programmatic SEO and onboarding that cut CAC and lift activation & NRR.
- [Agent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app](https://www.productgrowth.blog/p/agent-first-gtm-jacob-bank-relay-app) (Aug 4, 2025) — Inside Relay.app’s growth: Jacob Bank scales from 0→10→100→1,000 customers with a one-person GTM, AI agents for research/creation/follow-up, Reddit/partners/BoF SEO, LinkedIn & YouTube, six-star support, and “vibes-based” attribution—one channel per stage.
- [Why is June.so joining Amplitude? and what does it mean for Growth Hackers and GTM Engineers? ](https://www.productgrowth.blog/p/why-is-june-so-joining-amplitude) (Jul 18, 2025) — June.so joins Amplitude: why the product-analytics deal happened, official notice, user sentiment, and migration tips for growth hackers & GTM engineers.
- [How we used our Existing Users to Gain More Users?](https://www.productgrowth.blog/p/how-we-use-our-existing-users-to-gain-more-users) (Jun 27, 2025) — With Real-World Examples & Implementation Tips. Learn proven ways to use existing users to gain more users — with real-world examples from Canva, Dropbox, Notion & more. Includes actionable, data-backed tips.
- [What happens when you don't steal like an artist? and 24 products that failed...](https://www.productgrowth.blog/p/what-happens-when-you-dont-steal-like-an-artist) (Jun 11, 2025) — Twenty-four copycats, twenty-four shutdowns—what their collapse teaches about real innovation...
- [How Anthropic and Claude.ai Hacked Growth – Can you Adopt anything From It?](https://www.productgrowth.blog/p/how-anthropic-and-claudeai-hacked-growth) (May 24, 2025) — From stealth to $60 B: the growth hacks behind Anthropic & Claude.ai that every AI startup can steal. Anthropic’s $60 B leap: how Claude.ai nailed mega funding, AWS & Google partnerships, safety branding, and a dev-first GTM—actionable growth hacks for AI startups.
- [Harmful Side Effects of Designing UX in Vacuum.](https://www.productgrowth.blog/p/harmful-side-effects-of-designing-ux-in-vacuum) (Apr 28, 2025) — Why solo-designer magic turns into product mayhem—and five quick fixes to break the bubble. Learn how one-person UX decisions sink startups: Icons8, Digg, CNN case studies, hidden costs, and a five-step playbook to swap vacuum design for fast, lightweight collaboration.
- [User Onboarding - How a Little Friction Can Boost Your Product’s Success!!!](https://www.productgrowth.blog/p/user-onboarding-how-a-little-friction) (Apr 1, 2025) — Striking the Right Balance Between Easy Sign-Ups and Truly Engaged Users. How much frictionLess is too much frictionLess?
- [If Your Product Is Perfect, Then Why Is NO one Listening?](https://www.productgrowth.blog/p/if-your-product-is-perfect-then-why-isnt-anyone-listening) (Mar 3, 2025) — Tired of Being Ignored? Let’s Fix Your Product Positioning! - Straight-Talk Strategies to Grab Attention in a Busy World
- [Why Startups Should Be Customer-Obsessed, Not Product or Sales-Obsessed](https://www.productgrowth.blog/p/why-startups-should-be-customer-obsessed) (Feb 26, 2025) — Stop Worshiping Your Product—Your Customers Don’t Care (Yet!). Most startups obsess over their product, sales, or marketing—but the real secret to growth? Customer obsession. Learn why focusing on the right users (the ones who pay or bring in more users) is the only path to sustainable success.
- [How PLG Outperforms Traditional Sales Strategies in B2B?](https://www.productgrowth.blog/p/how-plg-outperforms-traditional-sales-strategies-in-b2b) (Aug 28, 2024) — Product-Led Growth (PLG) is reshaping the future of B2B growth by shifting the focus from traditional sales-led strategies to user-driven adoption, lowering acquisition costs, increasing customer lifetime value, and creating a scalable, self-sustaining growth engine powered by the product itself.
- [How Ben Horowitz defines Good Product Manager vs Bad Product Manager?](https://www.productgrowth.blog/p/how-ben-horowitz-defines-good-pm-vs-bad-pm) (Jul 22, 2024) — Discover the key differences between a good product manager and a bad product manager according to Ben Horowitz. Learn how market knowledge, leadership, responsibility, and effective communication can make or break product management success.
- [So, You're Thinking About Product-Led Growth (PLG), Huh?](https://www.productgrowth.blog/p/so-youre-thinking-about-product-led) (Jun 17, 2024) — Can product-led growth (PLG) be the secret to YOUR startup's success?  Discover if PLG is the right fit for your product, target audience, and pricing model.  This step-by-step assessment will help you make an informed decision and fuel your startup's growth.
- [Viral Growth of UPI in India and the World](https://www.productgrowth.blog/p/viral-growth-of-upi-in-india-and-the-world) (May 13, 2024) — How and Why UPI is Growing? Learn how India's UPI revolutionized digital payments and what startup founders can learn from its success.
- [Results-Driven Growth Hacking by Rishikesh - Consultancy](https://www.productgrowth.blog/p/hacking-growth) (May 10, 2024) — From growth audits and experimentation to AI-powered automation and gamification, I offer tailored strategies that deliver real results. Transparent pricing: $2,000/month + an optional $3,000 bonus if I exceed expectations. Book a free discovery call today!
- [Why 95% of the Startups fail? and How to Break the Cycle](https://www.productgrowth.blog/p/why-95-of-the-startups-fail-and-how) (May 2, 2024) — Key Mistakes to Avoid as a First-Time Founder! First-time startup founder? Don't fall into the same traps as everyone else! This guide offers a fresh perspective on building a resilient startup and improving your odds of success.
- [Misinterpreting and Finding the [REAL] Product-Market Fit](https://www.productgrowth.blog/p/misinterpreting-and-finding-the-real) (Feb 15, 2024) — Explore the journey to true product-market fit in our latest blog post, where I debunk common misconceptions, share case studies, and offer insights on achieving sustainable growth and success for startups. Learn the real essence of product-market fit through engaging discussions and practical advice for founders
- [Problem Validation vs. Solution Validation vs. Product Validation - Understand the Difference](https://www.productgrowth.blog/p/problem-validation-vs-solution-validation) (Jan 2, 2024) — Problem validation confirms a real need for your solution among the target audience. Solution validation tests if your idea effectively addresses this need. Product validation ensures that the final product, in its tangible form, not only solves the problem but is also user-friendly and appealing to your audience.
- [Product Market Fit: Everything You Need To Know.](https://www.productgrowth.blog/p/product-market-fit-everything-you-need-to-know) (Jun 28, 2023) — Unlock the Secrets to Product-Market Fit: Learn how to navigate the challenges, identify your target market, measure user engagement, and more. Gain expert insights for startup success.
- [Field of Dreams Fallacy: Why just building your product is not enough? Part II](https://www.productgrowth.blog/p/field-of-dreams-fallacy-why-just-building-your-product-is-not-enough-part-ii) (Jun 25, 2023) — Unlock the secrets to startup success! This comprehensive guide delves into the types of entrepreneurs, debunks startup myths, highlights the importance of sales and marketing, and offers essential tips for a balanced business plan and successful launch.
- [Gamification to Fuel Sustainable Product Growth](https://www.productgrowth.blog/p/gamification-to-fuel-sustainable-product-growth) (Jun 17, 2023) — Discover the intriguing world of gamification in product growth. Our in-depth guide explores its impact on customer loyalty, the importance of ethical design, and innovative trends shaping the industry's future.
- [Utilizing Customer Journeys, User Research, and Data Metrics for Product Growth Success](https://www.productgrowth.blog/p/utilizing-customer-journeys-user-research-and-data-metrics-for-product-growth-success) (Jun 10, 2023) — Whether you're an ambitious startup founder or an established product manager in a growing tech company, there's a universal truth we all need to grasp: The road to robust product growth is paved with a deep understanding of our customers' journeys.
- [Product Growth: Leveraging Product Metrics, Cohorts, and Counter-Metrics for Sustainable Success](https://www.productgrowth.blog/p/product-growth-leveraging-product-metrics-cohorts-and-counter-metrics-for-sustainable-success) (May 20, 2023) — Ever wondered what lies at the heart of your favorite app's success?
- [Who are Product Marketing Managers? What does a product marketing manager do?](https://www.productgrowth.blog/p/who-are-product-marketing-managers-what-does-a-product-marketing-manager-do) (Mar 25, 2023) — Product marketing is a field that has recently exploded in popularity, especially in the tech industry, where companies both large and small are fighting for the best product marketing manager (PMMs).
- [The Importance of Product Positioning in Marketing](https://www.productgrowth.blog/p/the-importance-of-product-positioning-in-marketing) (Mar 18, 2023) — Learn how to position your product effectively with these three principles and how HotJar changed its product positioning to differentiate from its competitors and become an all-in-one feedback and analytics tool for websites.
- [How Stack Overflow achieved product growth by treating different people differently](https://www.productgrowth.blog/p/how-stack-overflow-achieved-product-growth-by-treating-different-people-differently) (Dec 18, 2022) — Learn how Stack Overflow founder Joel Spolsky built a profitable company with more than 500 employees, dealing with millions of visits a week, by creating a better product that treats different people differently.
- [How "Customer obsession" helped build a multi-million dollar company - The Story of Freo (MoneyTap)](https://www.productgrowth.blog/p/how-customer-obsession-helped-build-a-multi-million-dollar-company-the-story-of-freo-moneytap) (Nov 19, 2022) — Learn how customer obsession helped in building a billion-dollar startup. Discover how the founders used marketing to understand the customer's needs and how they launched India's first app-based credit line.
- [User Behaviour Tracking: How Understanding User Behaviour drives the growth of your Product.](https://www.productgrowth.blog/p/user-behaviour-tracking-how-understanding-user-behaviour-drives-the-growth-of-your-product) (Oct 19, 2022) — Improve your product's growth by understanding user behaviour. Learn how to track user behaviour and optimize your website's funnel with the right metrics. Discover how to interpret data from tools like Google Analytics and Hotjar, and use it to improve your conversion rate.
- [Stand Out from the Crowd: The Importance of Product Positioning](https://www.productgrowth.blog/p/stand-out-from-the-crowd-the-importance-of-product-positioning) (Sep 18, 2022) — Product positioning will help you create a unique image for your product in the minds of your consumers. Read on to discover how to identify your target market, differentiate your product, and successfully cross the chasm to reach mainstream success.
- [How Data Analysis and User Experience Strategies Led to Unprecedented Growth of Twitter.](https://www.productgrowth.blog/p/how-data-analysis-and-user-experience-strategies-led-to-unprecedented-growth-of-twitter) (Jul 20, 2022) — Discover how the Twitter product growth team was able to grow and keep users engaged by analyzing user data, improving the user experience, and constantly adding new features to the platform.
- [A/B testing a product feature - Straight Forward](https://www.productgrowth.blog/p/a-b-testing-a-product-feature-straight-forward) (Jun 18, 2022) — Learn how to optimize your marketing campaigns and improve conversion rates through A/B testing. In this blog, a product marketer shares their best practices for successful A/B testing, including defining clear hypotheses and goals, choosing meaningful metrics, ensuring large sample sizes, limiting changes to one element at a time, continuously monitoring results, and avoiding interpretation biases.
- [The Field of Dreams Fallacy: Why Building a Great Product Isn't Enough?](https://www.productgrowth.blog/p/the-field-of-dreams-fallacy-why-building-a-great-product-isnt-enough) (Apr 21, 2022) — Don't fall victim to the Field of Dreams fallacy - learn how to overcome it and drive successful business growth. Discover powerful strategies such as word-of-mouth marketing, customer loyalty, social media, and partnerships to reach new customers and expand your business.
- [Story of Yelp's Product Growth: From a Slow Start to a Must-Have Service](https://www.productgrowth.blog/p/story-of-yelps-product-growth-from-a-slow-start-to-a-must-have-service) (Jan 14, 2022) — Learn how Yelp's commitment to building a strong and engaged community of users, focusing on small businesses, and adding new features has helped it thrive and innovate in the crowded local search and review space.

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All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog