Three experiments at a time, until the numbers move.
I have been the first growth hire four times over. You get that, on retainer, pointed at whichever part of your funnel is losing the most money. $3,500 a month. The second $3,500 is a bonus, and you decide whether I earned it.
Track record
Four of those were operating roles, not advisory ones. Look at what those products are doing now, then decide whether the work translates. The full history is on rishikeshranjan.com.
$3,500 a month, plus $3,500 you control.
The retainer covers the work. The bonus is paid at the end, only if you think I went past what you were expecting. If the quarter was fine but unremarkable, keep it. No argument, no invoice, no hard feelings.
- You are not buying hours. The full fee only makes sense to you if the metrics moved, which keeps my attention on outcomes instead of activity reports.
- Nothing here is a template. The audit comes first for a reason. What runs in month two depends entirely on what it turns up.
- The downside is capped. A low retainer is a cheap way to find out whether this works on your product before anyone commits to a year.
How the work runs
- 01
Growth audit
Two weeks looking at what you have: the funnel, the pricing, the onboarding, the channels that already work and the ones you think work. You get the list of what is actually broken, ranked.
- 02
Analytics setup
Most teams cannot run an experiment because they cannot read the result. Event design, tracking, attribution, and the dashboards that make a weekly review take ten minutes instead of a day.
- 03
Experiments
Three at a time, weekly or monthly depending on how long each one needs to produce a signal. Every test ships with a hypothesis, a metric, and a kill condition written before it starts.
- 04
Rinse and repeat
Winners get scaled into the product. Losers get written up, because a dead hypothesis you never have to test again is worth something. Then the next three go out.
Three experiments run at any one time, weekly or monthly depending on how long each needs to produce a readable result.
What I work on
Growth strategy and experimentation
North star metric, growth loops that compound instead of leaking, A/B testing, go-to-market sequencing, and pricing that matches how people actually buy.
Activation and product-led growth
Cutting the distance to the moment your product proves itself. Onboarding friction, trial-to-paid conversion, retention and referral loops, funnel drop-off analysis.
Organic performance marketing
Programmatic SEO and long-tail content at volume, lifecycle and trigger email, and the distribution work that keeps paid from becoming the only channel.
Growth analytics infrastructure
PostHog, Amplitude, or Mixpanel wired properly. Event taxonomy, user segmentation, cohort retention, funnel drop-off, and CAC against LTV in one place.
AI agents for growth automation
Lead scoring and churn prediction that run without a human, onboarding and support agents, and workflow automation for the parts of growth that are just repetition.
Gamification and growth plays
Progress mechanics and rewards that hold attention, landing page and UI tests, community and user-generated content, and free tools built as lead magnets.
Start with the audit
Send me what you are working on and where growth has stalled. If it is a fit, the first call is a free look at your funnel. If it is not, I will say so and point you somewhere more useful.
Looking to put your product in front of this audience instead? That is the partner page.