# Growth & GTM Calculators > Free calculators and benchmarks for growth, GTM, and product metrics. - 23 entries - [Activation Rate](https://www.productgrowth.blog/calculators/activation-rate) — Activation rate is the share of new signups who reach your first value moment. Run your own numbers, get the formula, and see benchmarks by industry. - [Annual Recurring Revenue (ARR)](https://www.productgrowth.blog/calculators/annual-recurring-revenue-arr) — ARR is your monthly recurring revenue times twelve. Annualize your MRR, then check year-over-year growth against real benchmarks by industry. - [CAC Payback Period](https://www.productgrowth.blog/calculators/cac-payback-period) — CAC payback is the months of gross profit needed to recover what you spent winning a customer. Run yours, and see what good looks like by industry. - [Churn Rate](https://www.productgrowth.blog/calculators/churn-rate) — Churn rate is customers lost divided by customers at the start of a period. Run your own numbers against real monthly churn benchmarks by industry. - [Conversion Rate](https://www.productgrowth.blog/calculators/conversion-rate) — Conversion rate is conversions divided by visitors, times 100. Run your own numbers against real visitor-to-signup benchmarks across seven industries. - [Cost Per Lead (CPL)](https://www.productgrowth.blog/calculators/cost-per-lead-cpl) — Cost per lead is total marketing spend divided by the leads it generated. Run the calculator, get the formula and a worked example, plus CPL benchmarks. - [Customer Acquisition Cost (CAC)](https://www.productgrowth.blog/calculators/customer-acquisition-cost-cac) — CAC is total sales and marketing spend divided by the new customers it won. Run the calculator, get the formula, and see CAC benchmarks by industry. - [Customer Lifetime Value (LTV)](https://www.productgrowth.blog/calculators/customer-lifetime-value-ltv) — LTV is the total gross profit one customer generates before they churn. Run the formula, see a worked example, and compare against benchmarks by industry. - [Daily Active Users (DAU)](https://www.productgrowth.blog/calculators/daily-active-users-dau) — DAU counts the unique people who do something meaningful in your product each day. Get your DAU/MAU stickiness and what counts as good by industry. - [Engagement Rate](https://www.productgrowth.blog/calculators/engagement-rate) — Engagement rate is engaged users divided by total users or reach, times 100. Run your own numbers against real engagement benchmarks by industry. - [Expansion Revenue](https://www.productgrowth.blog/calculators/net-revenue-retention) — Expansion revenue is what existing customers add through upgrades, seats and usage. Calculate it, then judge it against net revenue retention benchmarks. - [Feature Adoption Rate](https://www.productgrowth.blog/calculators/feature-adoption-rate) — Feature adoption rate is feature users divided by active users, times 100. Run the calculator, get the formula, and see adoption benchmarks by industry. - [Freemium](https://www.productgrowth.blog/calculators/freemium) — Freemium conversion rate is paying users divided by free users. Run your own numbers against real free-to-paid benchmarks across seven industries. - [LTV:CAC Ratio](https://www.productgrowth.blog/calculators/ltv-cac-ratio) — LTV:CAC is lifetime value divided by acquisition cost, the dollars earned back per dollar spent winning a customer. Run yours against benchmarks by industry. - [Monthly Active Users (MAU)](https://www.productgrowth.blog/calculators/monthly-active-users-mau) — MAU counts the unique people who take a meaningful action in your product in a month. Get your MAU, its growth rate, and how that compares by industry. - [Monthly Recurring Revenue (MRR)](https://www.productgrowth.blog/calculators/monthly-recurring-revenue-mrr) — MRR is new plus expansion minus churned recurring revenue. Run your own numbers, then check month-over-month growth against benchmarks by industry. - [Net Promoter Score (NPS)](https://www.productgrowth.blog/calculators/net-promoter-score-nps) — NPS is promoters minus detractors on a 0 to 10 recommend question, scored from -100 to 100. Calculate yours, then check it against benchmarks by industry. - [Product Qualified Lead (PQL)](https://www.productgrowth.blog/calculators/product-qualified-lead-pql) — PQL rate is product-qualified leads divided by total signups. Run the calculator, get the formula and a worked example, plus PQL benchmarks by industry. - [Retention Rate](https://www.productgrowth.blog/calculators/retention-rate) — Customer retention rate is the share of a fixed starting cohort still active at period end. Calculate it with stable IDs and compare that cohort over time. - [Revenue Per User (RPU)](https://www.productgrowth.blog/calculators/revenue-per-user-rpu) — Revenue per user, or ARPU, is total revenue divided by active users. Run the formula, see a worked example, and compare against ARPU benchmarks by industry. - [Time to Value (TTV)](https://www.productgrowth.blog/calculators/time-to-value-ttv) — Time to value is how long a new user takes to reach your first real value moment. Run the calculator, get the formula, and see TTV benchmarks by industry. - [User Onboarding Rate](https://www.productgrowth.blog/calculators/user-onboarding-rate) — Onboarding rate is users who finished onboarding divided by users who started. Run the calculator, get the formula, and see completion benchmarks by industry. - [Website Traffic](https://www.productgrowth.blog/calculators/website-traffic) — Turn monthly visitors into leads, customers and revenue using your funnel rates. The number that matters is visitor-to-customer, scored across seven industries. --- All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog