# Growth & GTM Calculators > Free calculators and benchmarks for growth, GTM, and product metrics. - 26 entries - [Activation Rate](https://www.productgrowth.blog/calculators/activation-rate) — Activation rate is the share of new signups who reach your product's first value moment, calculated as activated users divided by total signups. Run the calculator, get the formula, a worked example, and activation rate benchmarks by industry. - [Annual Recurring Revenue (ARR)](https://www.productgrowth.blog/calculators/annual-recurring-revenue-arr) — ARR (annual recurring revenue) is your monthly recurring revenue times 12. Use the calculator to annualize your MRR, then check your year-over-year ARR growth against SaaS, fintech, and AI benchmarks by industry. - [CAC Payback Period](https://www.productgrowth.blog/calculators/cac-payback-period) — CAC payback period is the months of gross profit it takes to recover what you spent acquiring a customer. Use the calculator to run your CAC, price, and margin, then check the result against by-industry benchmarks. Under 12 months is healthy for most SaaS. - [Churn Rate](https://www.productgrowth.blog/calculators/churn-rate) — Calculate churn rate as customers lost divided by customers at the start of a period. Run your own numbers, then check them against real monthly churn benchmarks by industry, from Recurly, ChartMogul, and Optifai. - [Cohort Analysis](https://www.productgrowth.blog/calculators/cohort-analysis) — Cohort analysis groups users by a shared start point, usually their signup month, then tracks the percentage of each group still active over time. Use the calculator above to project a retention curve from your cohort size, month 1 retention, and the rate it flattens to. - [Conversion Rate](https://www.productgrowth.blog/calculators/conversion-rate) — Conversion rate is the percentage of visitors who take the action you want, calculated as conversions divided by visitors times 100. Run your own numbers, then check them against real visitor-to-signup benchmarks by industry from Unbounce, ChartMogul, and First Page Sage. - [Cost Per Lead (CPL)](https://www.productgrowth.blog/calculators/cost-per-lead-cpl) — Cost per lead (CPL) is your total marketing spend divided by the leads it generated. Run the calculator, get the formula, a worked example, and CPL benchmarks by industry. - [Customer Acquisition Cost (CAC)](https://www.productgrowth.blog/calculators/customer-acquisition-cost-cac) — Customer acquisition cost (CAC) is your total sales and marketing spend divided by the new customers it won. Run the calculator, get the formula, a worked example, and CAC benchmarks by industry. - [Customer Lifetime Value (LTV)](https://www.productgrowth.blog/calculators/customer-lifetime-value-ltv) — Customer lifetime value (LTV) is the total gross profit one customer generates before they churn. Run the formula, see a worked example, and compare against SaaS benchmarks by industry. - [Daily Active Users (DAU)](https://www.productgrowth.blog/calculators/daily-active-users-dau) — Daily Active Users (DAU) is the count of unique people who do something meaningful in your product on a given day. Use the calculator to get your DAU/MAU stickiness, see what counts as a good ratio by industry, and read the formula with a worked example. - [Engagement Rate](https://www.productgrowth.blog/calculators/engagement-rate) — Engagement rate is the share of your audience that actively interacts in a period: engaged users divided by total users or reach, times 100. Run your own numbers, then check them against real engagement benchmarks by industry from Mixpanel, Pendo, and Userpilot. - [Expansion Revenue](https://www.productgrowth.blog/calculators/expansion-revenue) — Expansion revenue is the extra recurring revenue existing customers add through upgrades, more seats, and usage. Calculate it, then judge it in context with net revenue retention against real benchmarks by industry from Benchmarkit, Optifai, ICONIQ, and ChartMogul. - [Feature Adoption Rate](https://www.productgrowth.blog/calculators/feature-adoption-rate) — Feature adoption rate is the share of your active users who use a specific feature, calculated as feature users divided by active users times 100. Run the calculator, get the formula, a worked example, and feature adoption rate benchmarks by industry. - [Freemium](https://www.productgrowth.blog/calculators/freemium) — Calculate your freemium conversion rate as paying users divided by free users. Run your own numbers, then check them against real free-to-paid benchmarks by industry, from OpenView, Growth Unhinged, and First Page Sage. - [Lead Scoring](https://www.productgrowth.blog/calculators/lead-scoring) — Lead scoring ranks each prospect on a 0 to 100 scale by combining who they are (fit) with what they have done (intent), so sales works the most likely buyers first. Use the calculator above to score a lead and see its A to D tier. - [LTV:CAC Ratio](https://www.productgrowth.blog/calculators/customer-lifetime-value-to-customer) — LTV:CAC ratio is customer lifetime value divided by customer acquisition cost: how many dollars you earn back per dollar spent winning a customer. Run the calculator, get the formula, a worked example, and LTV:CAC benchmarks by industry. - [Monthly Active Users (MAU)](https://www.productgrowth.blog/calculators/monthly-active-users-mau) — Monthly Active Users (MAU) is the count of unique people who take a meaningful action in your product within a calendar month. Use the calculator to get your MAU, your month-over-month growth rate, and how that growth compares to SaaS, fintech, and AI benchmarks. - [Monthly Recurring Revenue (MRR)](https://www.productgrowth.blog/calculators/monthly-recurring-revenue-mrr) — Calculate Monthly Recurring Revenue (MRR) as new plus expansion minus churned MRR, then track month-over-month growth. Run your own numbers and check them against real MoM MRR growth benchmarks by industry, from the 2025 SaaS Benchmarks report, SaaS Capital, and Stripe. - [Net Promoter Score (NPS)](https://www.productgrowth.blog/calculators/net-promoter-score-nps) — NPS (Net Promoter Score) is the percentage of promoters minus the percentage of detractors on a 0 to 10 recommend question, scored from -100 to 100. Calculate yours, then check it against real SaaS, fintech, and e-commerce benchmarks. - [Product Qualified Lead (PQL)](https://www.productgrowth.blog/calculators/product-qualified-lead-pql) — PQL rate is the share of signups who become product-qualified leads, calculated as PQLs divided by total signups. Run the calculator, get the formula, a worked example, and PQL rate benchmarks by industry. - [Retention Rate](https://www.productgrowth.blog/calculators/retention-rate) — Retention rate is the percentage of customers you keep over a period: (customers at the end minus new ones acquired) divided by customers at the start. Run your own numbers, then check them against real annual retention benchmarks by industry from First Page Sage, ChartMogul, and KeyBanc. - [Revenue Per User (RPU)](https://www.productgrowth.blog/calculators/revenue-per-user-rpu) — Revenue per user (RPU), or ARPU, is total revenue divided by active users over a period. Run the formula, see a worked example, and compare your number against SaaS ARPU benchmarks by industry. - [Time to Value (TTV)](https://www.productgrowth.blog/calculators/time-to-value-ttv) — Time to value (TTV) is how long a new user takes to reach your product's first real value moment, measured from signup to that aha event. Run the calculator, get the formula, a worked example, and TTV benchmarks by industry. - [User Onboarding Rate](https://www.productgrowth.blog/calculators/user-onboarding-rate) — User onboarding rate is the percentage of new users who finish your onboarding flow, calculated as users who completed onboarding divided by users who started. Run the calculator, get the formula, a worked example, and onboarding completion benchmarks by industry. - [UTM (Urchin Tracking Module)](https://www.productgrowth.blog/calculators/utm-urchin-tracking-module) — UTM (Urchin Tracking Module) parameters are tags you append to a link so analytics tools can attribute each visit to a specific source, medium, and campaign. Use the builder above to tag a URL, then read the conventions that keep your reports clean. - [Website Traffic](https://www.productgrowth.blog/calculators/website-traffic) — A website traffic calculator turns monthly visitors into leads, customers, and revenue using your funnel conversion rates. The number that matters most is the visitor-to-customer rate: what share of total traffic ends up paying. Self-serve SaaS lands near 0.7%, ecommerce near 1.9%, and the calculator below scores your rate against seven industries. --- All posts: https://www.productgrowth.blog/archive · Site: https://www.productgrowth.blog