# Acquisition

> How the best products get found and pull new users in: channels, SEO, positioning, and the GTM motions that fill the top of the funnel.

- 90 entries

- [Paid User Acquisition for AI Agents: Manus Shows the Curiosity Trap](https://www.productgrowth.blog/p/manus-paid-user-acquisition) (Sep 20, 2026) — Manus turned scarcity and social attention into a viral launch. The paid user acquisition lesson: buy a first task only after a finished result earns a return.
- [6 Best AI Search Tools for Product Marketing Teams: Choose the Signal, Not the Score](https://www.productgrowth.blog/p/ai-search-tools-product-marketing) (Sep 18, 2026) — Compare Profound, Peec AI, Ahrefs Brand Radar, Semrush, Scrunch, and Otterly.AI by the measurement job each one does best.
- [Mistral's User Acquisition Bet: Borrow the Surface, Earn the Return](https://www.productgrowth.blog/p/mistral-consumer-user-acquisition) (Sep 18, 2026) — A teardown of Mistral's user acquisition system, from Free's Le Chat offer to the planned Firefox placement, and the gap between reach and retention.
- [Paid User Acquisition for AI Agents: Pass Five Gates Before You Scale](https://www.productgrowth.blog/p/paid-user-acquisition-gate-ai-agent-builders) (Sep 18, 2026) — A five-gate decision guide for AI agent builders who need to know whether paid traffic will create useful evidence or amplify an unfinished product.
- [32 Video Advertising Statistics for 2026: Every View Has a Different Denominator](https://www.productgrowth.blog/p/video-advertising-statistics) (Sep 18, 2026) — Thirty-two video advertising statistics for 2026, covering spend, cost, attention, view definitions, connected TV delivery, and conversion.
- [35 YouTube Marketing Statistics for 2026: TV, Shorts and ROI Don't Count the Same Thing](https://www.productgrowth.blog/p/youtube-marketing-statistics) (Sep 18, 2026) — Thirty-five YouTube marketing statistics explain the shift to TV, Shorts and creator commerce, plus the measurement choices marketers should make in 2026.
- [Mobile App User Acquisition for AI Search Apps: Test the Return Loop First](https://www.productgrowth.blog/p/mobile-user-acquisition-ai-search-apps) (Sep 17, 2026) — Use this mobile app user acquisition framework to decide whether an AI search app is ready for a paid cohort, what to measure, and when to scale, repair, or stop.
- [The Patient GTM Playbook: Start Months Before Launch](https://www.productgrowth.blog/p/patient-gtm-playbook) (Sep 16, 2026) — Use Apollo, LinkedIn, and 100 days of useful posts to identify the right buyers, track familiarity, and make an honest launch ask months later.
- [50 Short-Form Video Statistics for 2026: Reach Is Not ROI](https://www.productgrowth.blog/p/short-form-video-statistics) (Sep 16, 2026) — Fifty short-form video statistics for 2026 on audience scale, marketer ROI, platform reach, engagement, and the gap between a view and a business outcome.
- [47 B2B Video Marketing Statistics for 2026: Video Is Standard, Measurement Isn't](https://www.productgrowth.blog/p/b2b-video-marketing-statistics) (Sep 14, 2026) — Forty-seven current B2B video marketing statistics on adoption, creative, completion, buyer influence, and webinars, with each source and limit attached.
- [Gemini's Paid User Acquisition Edge Is a Button, Not an Ad](https://www.productgrowth.blog/p/gemini-paid-user-acquisition-teardown) (Sep 14, 2026) — A teardown of Gemini's blended acquisition system and a retained-job test for AI assistant apps that cannot buy their way into Android defaults.
- [Paid User Acquisition for LLM Apps: Start With the Return Loop](https://www.productgrowth.blog/p/paid-ua-for-llm-apps-start-with-the-return-loop) (Sep 13, 2026) — A paid user acquisition playbook for LLM apps: define the return loop, instrument cohorts, run a bounded test, and decide whether to scale, repair, or stop.
- [38 Video Marketing Statistics for 2026: ROI, Formats, and AI](https://www.productgrowth.blog/p/video-marketing-statistics) (Sep 13, 2026) — Thirty-eight current video marketing statistics on adoption, ROI, formats, budgets, buyer behavior, and AI, with the population and measurement limits kept attached.
- [Customer Acquisition in Financial Services: Trust First](https://www.productgrowth.blog/p/financial-services-customer-acquisition) (Aug 24, 2026) — Customer acquisition in financial services works when trust, eligibility and first value share one funnel. A playbook for banks, lenders, fintechs and insurers.
- [SaaS Growth Benchmarks: Match the Cohort First](https://www.productgrowth.blog/p/saas-growth-benchmarks) (Aug 8, 2026) — SaaS growth benchmarks are comparison protocols, not universal targets. Match a metric's definition, cohort, period, and commercial profile before you act.
- [Hiring a Customer Acquisition Consultant: Costs and Traps](https://www.productgrowth.blog/p/customer-acquisition-services) (Aug 7, 2026) — What a customer acquisition consultant or agency really costs, how to scope an engagement you can judge, and when the right answer is to hire nobody at all.
- [Customer Acquisition and Retention: How to Balance Both](https://www.productgrowth.blog/p/customer-acquisition-and-retention) (Jun 28, 2026) — Acquisition and retention are one growth system, not a tradeoff. How the two compare, where they meet in the LTV:CAC ratio, and how to weight them by stage.
- [Customer Acquisition Strategy: A Channel Playbook](https://www.productgrowth.blog/p/customer-acquisition-strategy) (Jun 27, 2026) — Customer acquisition strategy explained channel by channel: paid, content and SEO, product-led, outbound, referral, and partnerships, with the CAC to watch for each.
- [What Is Customer Acquisition (and What It Costs)](https://www.productgrowth.blog/p/customer-acquisition) (Jun 27, 2026) — Customer acquisition is the process of winning new customers, from awareness to first payment. The definition, the funnel, the cost by industry, and what scales.
- [Wispr Flow Growth: Activation Beats Launch Hype](https://www.productgrowth.blog/p/wispr-flow-growth-teardown) (Apr 6, 2026) — Wispr Flow's useful growth lesson is cross-app activation: get people from a demo into a familiar workflow, then measure repeat use, edits, and trust.
- [How a B2B Analytics Company Became the Coolest Brand in Dev Tools](https://www.productgrowth.blog/p/posthog-branding-playbook) (Apr 3, 2026) — How a B2B analytics company built a brand developers actually like, taken apart into ten stealable layers. A playbook for standing out in dev tools.
- [AI SDR: Buy, Pilot, or Wait?](https://www.productgrowth.blog/p/the-ai-sdr-playbook-what-actually-works) (Mar 30, 2026) — AI SDRs automate bounded early-funnel work, not sales judgment. Decide whether to buy, pilot, or wait, then run a controlled test that measures lead quality.
- [The Trojan Horse Playbook: How Ramp Built $32B on a Loss Leader](https://www.productgrowth.blog/p/ramp-growth-teardown) (Mar 28, 2026) — How Ramp’s customer acquisition strategy used a loss-leader corporate card to reach $1B revenue, a $32B valuation, and 30%+ of profit from software.
- [Loom Growth Teardown: Chrome Extension to $975M Exit](https://www.productgrowth.blog/p/loom-growth-teardown-975m-dollar-exit) (Mar 23, 2026) — Loom's customer acquisition strategy was a Chrome extension viral loop: 25M users at $2 a year, three pivots, and a post-acquisition meltdown.
- [How Figma Walked Away from $20 Billion and Built Something Worth More](https://www.productgrowth.blog/p/figma-growth-teardown) (Mar 12, 2026) — Figma’s customer acquisition strategy: multiplayer made every shared file a growth channel. The result: $1B revenue and 136% net dollar retention.
- [How ElevenLabs Hit $330M ARR: The Three-Platform Flywheel That Conquered Enterprise AI](https://www.productgrowth.blog/p/how-elevenlabs-hit-330m-arr) (Mar 9, 2026) — ElevenLabs runs three platforms: the API hooks developers, the Voice Library engages creators, and ElevenAgents converts both into enterprise contracts.
- [$300M in 11 Months: The Rise and Reckoning of Higgsfield AI](https://www.productgrowth.blog/p/higgsfield-growth-teardown) (Mar 5, 2026) — Higgsfield AI's customer acquisition strategy ran on influencer distribution and multi-model aggregation: $300M ARR in 11 months, then a reputation crisis.
- [GaaS Is Coming: What Jensen Huang’s GTC Keynote Means for Growth Teams](https://www.productgrowth.blog/p/gaas-is-coming-saas-to-outcome-based-pricing) (Mar 1, 2026) — Seat compression is breaking SaaS revenue. What outcome-based pricing looks like in practice, and five moves for teams still selling by the seat.
- [How Gamma Turned a 95% Drop-Off into $100M ARR](https://www.productgrowth.blog/p/gamma-growth-teardown-100m-arr) (Feb 28, 2026) — Gamma fixed a 95% drop-off with one AI bet: generate the first draft for the user. That took it from 60K to 3M users in three months, and on to $100M ARR.
- [7 Best-Matched AI Video Tools for Business in 2026](https://www.productgrowth.blog/p/7-ai-video-tools-for-business-2026) (Feb 25, 2026) — A public-source comparison of seven AI video tools for business, mapped to source-led production, avatars, training, demos, campaigns, and narrated how-to guides.
- [Growth Funnels vs. Growth Loops](https://www.productgrowth.blog/p/growth-funnels-vs-growth-loops) (Feb 18, 2026) — Growth funnels add users linearly; growth loops compound them. The math, real loop examples, and a simple test to tell which one your product runs on.
- [How Midjourney Hit $500M ARR With Zero VC and Zero Marketing](https://www.productgrowth.blog/p/how-midjourney-hit-500m-arr) (Dec 17, 2025) — Midjourney's customer acquisition strategy: borrow Discord's distribution, charge from day one, and let every public image sell the product. $500M, zero marketing.
- [For Founders: How a GTM Engineer Can Unblock Your Revenue Engine.](https://www.productgrowth.blog/p/how-a-gtm-engineer-can-unblock-your-revenue-engine) (Oct 16, 2025) — The GTM engineer joins data plumbing to revenue obsession: internal tooling, fast experiments, less friction in the funnel. What they do and how to hire one.
- [Growth experiment that turned inbound sign-ups into high-ticket deals](https://www.productgrowth.blog/p/a-growth-experiment-that-turned-inbound-signups-into-high-ticket-deals) (Sep 30, 2025) — How we turned random inbound signups into enterprise revenue: spot the juicy accounts, trigger founder outreach, expand through peers, close on proof of usage.
- [Start Here: Choose Your Product Growth Job](https://www.productgrowth.blog/p/start-here) (Sep 17, 2025) — Choose a growth resource: test a mechanism, decide on an AI SDR pilot, set a benchmark, calculate retention, or inspect a completed raw-event cohort table.
- [5 Reasons AI Answer Engines Ignore Your Site (& How to Get Cited)](https://www.productgrowth.blog/p/why-ai-answer-engines-arent-citing-your-website-and-how-to-fix-it) (Sep 1, 2025) — Five reasons ChatGPT, Perplexity, Gemini and Claude are not citing your site, from missing Reddit mentions to crawl waste, and how to fix each one.
- [10 things that helped us with acquiring more customers.](https://www.productgrowth.blog/p/10-things-that-helped-us-in-acquiring-more-users) (Aug 25, 2025) — 10 low hanging, low-effort, fast to ship, easy to measure hacks/tactics/moves that helped us in acquiring more users/customers.
- [ai toolkit of a growth hacker & gtm engineer](https://www.productgrowth.blog/p/ai-toolkit-of-a-growth-hacker-and-a-gtm-engineer) (Aug 18, 2025) — my 10x productivity boosters. my growth/tech stack. what makes the best of a growth hacker and a gtm engineer. it is his tech stack. and here's mine.
- [Hacking Growth with GPT-5](https://www.productgrowth.blog/p/gpt-5-and-growth-hacking) (Aug 11, 2025) — Turning GPT-5 into a repeatable growth engine: reliable agent workflows for research, programmatic SEO and onboarding that cut CAC and lift activation.
- [Agent-First GTM : How AI Agents Let Jacob Bank Run a One-Person GTM at Relay.app](https://www.productgrowth.blog/p/agent-first-gtm-jacob-bank-relay-app) (Aug 4, 2025) — How Jacob Bank took Relay.app from zero to 1,000 paying customers on a one-person go-to-market, with AI agents doing the legwork and one channel per stage.
- [How Cursor AI Hacked Growth and Re-Wrote Growth Playbook for Dev-Tools!](https://www.productgrowth.blog/p/how-cursor-ai-hacked-growth) (Jun 22, 2025) — Cursor's customer acquisition strategy: a weekend hack to $200M ARR in two years with zero salespeople. Steal its PLG, data loops, and community tactics.
- [What happens when you don't steal like an artist? and 24 products that failed...](https://www.productgrowth.blog/p/what-happens-when-you-dont-steal-like-an-artist) (Jun 11, 2025) — Twenty-four copycat products, twenty-four shutdowns. What their collapse says about the difference between borrowing an idea and copying a business.
- [From Near-Shutdown to $40 M ARR: How Bolt.new Hacked Its Growth](https://www.productgrowth.blog/p/how-bolt-new-hacked-its-growth) (Jun 2, 2025) — How Bolt.new went from near shutdown to over $40M ARR with a zero-ad customer acquisition strategy, plus growth hacks AI founders and marketers can steal.
- [How Anthropic and Claude.ai Hacked Growth: Can you Adopt anything From It?](https://www.productgrowth.blog/p/how-anthropic-and-claudeai-hacked-growth) (May 24, 2025) — How Anthropic hit a $60B valuation with a B2B customer acquisition strategy: cloud partnerships, safety branding, dev-first GTM, and enterprise verticals.
- [How Perplexity Hacked Its Growth: Everything You Can Adopt from It](https://www.productgrowth.blog/p/how-perplexity-hacked-its-growth) (May 9, 2025) — How Perplexity built a customer acquisition strategy on six compounding growth loops: 15M MAU and a $9B valuation in two years, plus the tactics you can copy.
- [How Lovable Hit $100M ARR in 8 Months (Then $500M in 19)](https://www.productgrowth.blog/p/how-lovable-dev-hacked-their-growth) (May 5, 2025) — Lovable went from $1M to $100M ARR in eight months, then a $500M run rate with 146 people. The growth engines, the pricing, and the cracks under the hype.
- [How Replit Hacked Its Growth - Everything that you can adopt.](https://www.productgrowth.blog/p/how-replit-hacked-its-growth) (Apr 29, 2025) — How Replit took a browser IDE to 30 million users: viral loops, a community flywheel, programmatic SEO and classroom adoption, on little marketing spend.
- [What are Growth Loops and How to use them.](https://www.productgrowth.blog/p/what-are-growth-loops-and-how-to-use-them) (Apr 7, 2025) — Five types of growth loop, and how TikTok, Notion, Miro, Reddit and Revolut use them to compound users instead of buying every one of them.
- [User Onboarding - How a Little Friction Can Boost Your Product’s Success!!!](https://www.productgrowth.blog/p/user-onboarding-how-a-little-friction) (Apr 1, 2025) — Frictionless sign-up fills a funnel with people who never return. Where a little friction earns better activation, and where it just costs you users.
- [If Your Product Is Perfect, Then Why Is NO one Listening?](https://www.productgrowth.blog/p/if-your-product-is-perfect-then-why-isnt-anyone-listening) (Mar 3, 2025) — A good product nobody understands is a positioning problem, not a marketing one. How to describe what you do so the right people stop scrolling past.
- [5 Product Growth Hacks That Will absolutely Dominate 2025](https://www.productgrowth.blog/p/5-product-growth-hacks-that-will) (Feb 20, 2025) — Five product growth tactics for an AI-driven market, and what each one actually takes to run. A field note on making the product its own growth engine.
- [how to do marketing research when...](https://www.productgrowth.blog/p/how-to-do-marketing-research-when) (Jan 7, 2025) — Five kinds of marketing research and what each is actually good for, so you stop guessing what customers want and start reducing the uncertainty.
- [How PLG Outperforms Traditional Sales Strategies in B2B?](https://www.productgrowth.blog/p/how-plg-outperforms-traditional-sales-strategies-in-b2b) (Aug 28, 2024) — Why product-led beats sales-led in B2B: lower acquisition cost, users who adopt before a rep calls, and the point where you still need a sales team.
- [Lead Scoring](https://www.productgrowth.blog/tools/lead-scoring) — Lead scoring ranks prospects 0 to 100 by combining fit with intent, so sales works the likeliest buyers first. Score a lead and see the tier it lands in.
- [Freemium](https://www.productgrowth.blog/calculators/freemium) — Freemium conversion rate is paying users divided by free users. Run your own numbers against real free-to-paid benchmarks across seven industries.
- [CAC Payback Period](https://www.productgrowth.blog/calculators/cac-payback-period) — CAC payback is the months of gross profit needed to recover what you spent winning a customer. Run yours, and see what good looks like by industry.
- [LTV:CAC Ratio](https://www.productgrowth.blog/calculators/ltv-cac-ratio) — LTV:CAC is lifetime value divided by acquisition cost, the dollars earned back per dollar spent winning a customer. Run yours against benchmarks by industry.
- [UTM (Urchin Tracking Module)](https://www.productgrowth.blog/tools/utm-urchin-tracking-module) — UTM parameters are tags on a link so analytics can attribute a visit to a source, medium and campaign. Build a tagged URL, then read the naming conventions.
- [Website Traffic](https://www.productgrowth.blog/calculators/website-traffic) — Turn monthly visitors into leads, customers and revenue using your funnel rates. The number that matters is visitor-to-customer, scored across seven industries.
- [Conversion Rate](https://www.productgrowth.blog/calculators/conversion-rate) — Conversion rate is conversions divided by visitors, times 100. Run your own numbers against real visitor-to-signup benchmarks across seven industries.
- [Cost Per Lead (CPL)](https://www.productgrowth.blog/calculators/cost-per-lead-cpl) — Cost per lead is total marketing spend divided by the leads it generated. Run the calculator, get the formula and a worked example, plus CPL benchmarks.
- [Customer Acquisition Cost (CAC)](https://www.productgrowth.blog/calculators/customer-acquisition-cost-cac) — CAC is total sales and marketing spend divided by the new customers it won. Run the calculator, get the formula, and see CAC benchmarks by industry.
- [The PLG Framework: Your hands-on Guide to Product-Led Growth](https://www.productgrowth.blog/p/the-plg-framework-your-hands-on-guide) (Jun 3, 2024) — A hands-on product-led growth framework: the five stages, the team behind them, the experiment engine, and ten PLG companies with the mechanism shown.
- [Viral Growth of UPI in India and the World](https://www.productgrowth.blog/p/viral-growth-of-upi-in-india-and-the-world) (May 13, 2024) — How and Why UPI is Growing? Learn how India's UPI revolutionized digital payments and what startup founders can learn from its success.
- [Why 95% of the Startups fail? and How to Break the Cycle](https://www.productgrowth.blog/p/why-95-of-the-startups-fail-and-how) (May 2, 2024) — The traps first-time founders fall into in roughly the same order every time, and what building a startup that survives them actually requires.
- [Netflix's Product-Led Growth - All You Need to Know](https://www.productgrowth.blog/p/netflix-product-led-growth-all-you-need-to-know) (Apr 29, 2024) — Netflix's acquisition strategy is the product itself: frictionless sign-up, recommendations that learn, and originals that give subscribers a reason to stay.
- [Misinterpreting and Finding the [REAL] Product-Market Fit](https://www.productgrowth.blog/p/misinterpreting-and-finding-the-real) (Feb 15, 2024) — Most teams call product-market fit too early. What the real signal looks like, the misreadings that cost startups a year, and how to tell the two apart.
- [7 Hidden Secrets to PRODUCT MARKETING Success You Never Knew!](https://www.productgrowth.blog/p/7-hidden-secrets-to-product-marketing-success-you-never-knew) (Aug 8, 2023) — Seven things product marketing gets wrong, from buyer personas that describe nobody to storytelling nobody asked for, and what earns attention instead.
- [User Behavior Analytics: A Guide to Understanding and Optimizing Customer Journeys](https://www.productgrowth.blog/p/user-behavior-analytics-a-guide-to-understanding-and-optimizing-customer-journeys) (Jul 3, 2023) — What to track when you want to know why users drop off: the metrics that matter, the tools worth setting up, and how to turn a session recording into a fix.
- [Product Market Fit: Everything You Need To Know.](https://www.productgrowth.blog/p/product-market-fit-everything-you-need-to-know) (Jun 28, 2023) — What product-market fit actually is, how to tell when you have it, the target market question that comes first, and the engagement signals that confirm it.
- [Field of Dreams Fallacy: Why just building your product is not enough? Part II](https://www.productgrowth.blog/p/field-of-dreams-fallacy-why-just-building-your-product-is-not-enough-part-ii) (Jun 25, 2023) — Part two on why building is the easy half: the founder types who avoid selling, the myths that let them, and what a balanced launch plan actually contains.
- [Utilizing Customer Journeys, User Research, and Data Metrics for Product Growth Success](https://www.productgrowth.blog/p/utilizing-customer-journeys-user-research-and-data-metrics-for-product-growth-success) (Jun 10, 2023) — Product growth follows from understanding the journey customers actually take. How to map it with user research, and the metrics that keep the map honest.
- [Benchmarking and Prioritization in Product Growth](https://www.productgrowth.blog/p/benchmarking-and-prioritization-in-product-growth) (Jun 3, 2023) — How to benchmark a product metric against something meaningful, and how to decide which growth work to do first when everything looks equally urgent.
- [A Comprehensive Guide to Data-Driven Product Growth Strategies and Cross-Functional Collaboration](https://www.productgrowth.blog/p/a-comprehensive-guide-to-data-driven-product-growth-strategies-and-cross-functional-collaboration) (May 27, 2023) — How to run product growth from data rather than opinion, and how to get product, marketing and engineering pulling on the same numbers instead of separate ones.
- [How to Effectively Use Data Analysis to Interpret User and Customer Behavior?](https://www.productgrowth.blog/p/how-to-effectively-use-data-analysis-to-interpret-user-and-customer-behavior) (May 13, 2023) — How to read customer behaviour from your own data: which analyses answer which question, where predictive models help, and where they quietly mislead.
- [Finding the Sweet Spot: 3 Essential Steps to Attain Product Market Fit](https://www.productgrowth.blog/p/finding-the-sweet-spot-3-essential-steps-to-attain-product-market-fit) (Apr 22, 2023) — Three principles for reaching product-market fit early: ask people to buy sooner than feels comfortable, pick a target market on purpose, and build the GTM.
- [Exploring the Rise of Product-Led Growth: A Brief History and Methodology](https://www.productgrowth.blog/p/exploring-the-rise-of-product-led-growth-a-brief-history-and-methodology) (Apr 8, 2023) — Product-led growth traced from 1980s door-to-door selling through telesales, outbound and content marketing, to the era where the product does the selling.
- [What is User Behavior Analysis? 4 Essential Methods and 1 Secret Weapon to Outshine Your Competition](https://www.productgrowth.blog/p/what-is-user-behavior-analysis-4-essential-methods-and-1-secret-weapon-to-outshine-your-competition) (Apr 1, 2023) — Four methods for reading what users do on your site, plus the one most teams skip. How to spot technical faults and growth openings in the same pass.
- [Who are Product Marketing Managers? What does a product marketing manager do?](https://www.productgrowth.blog/p/who-are-product-marketing-managers-what-does-a-product-marketing-manager-do) (Mar 25, 2023) — What a product marketing manager actually does day to day, why tech companies compete so hard for good ones, and how the role differs from marketing.
- [The Importance of Product Positioning in Marketing](https://www.productgrowth.blog/p/the-importance-of-product-positioning-in-marketing) (Mar 18, 2023) — Three principles for positioning a product, and how Hotjar repositioned itself from a single tool into an all-in-one feedback and analytics platform.
- [Top 5 free User Behavior Tracking Tools](https://www.productgrowth.blog/p/top-5-free-user-behavior-tracking-tools) (Jan 19, 2023) — Learn about the top free website tracking tools in our latest blog post! We cover Google Analytics, Hotjar, Google Optimize, Google Search Console, and Mixpanel.
- [How Stack Overflow achieved product growth by treating different people differently](https://www.productgrowth.blog/p/how-stack-overflow-achieved-product-growth-by-treating-different-people-differently) (Dec 18, 2022) — Joel Spolsky built Stack Overflow into a profitable company serving millions of visits a week by treating different kinds of user differently on purpose.
- [How "Customer obsession" helped build a multi-million dollar company - The Story of Freo (MoneyTap)](https://www.productgrowth.blog/p/how-customer-obsession-helped-build-a-multi-million-dollar-company-the-story-of-freo-moneytap) (Nov 19, 2022) — How Freo, formerly MoneyTap, built India's first app-based credit line by using marketing to understand what customers needed before building for them.
- [User Behaviour Tracking: How Understanding User Behaviour drives the growth of your Product.](https://www.productgrowth.blog/p/user-behaviour-tracking-how-understanding-user-behaviour-drives-the-growth-of-your-product) (Oct 19, 2022) — How to track user behaviour without drowning in dashboards: the funnel metrics worth watching, and how to turn Analytics and Hotjar data into an actual change.
- [Stand Out from the Crowd: The Importance of Product Positioning](https://www.productgrowth.blog/p/stand-out-from-the-crowd-the-importance-of-product-positioning) (Sep 18, 2022) — Positioning is the image your product holds in a buyer's head. How to pick a target market, sharpen what makes you different, and cross into the mainstream.
- [A/B testing a product feature - Straight Forward](https://www.productgrowth.blog/p/a-b-testing-a-product-feature-straight-forward) (Jun 18, 2022) — A product marketer's rules for A/B tests that hold up: one clear hypothesis, one variable at a time, a sample big enough to trust, and the biases that fool you.
- [The Tinder Growth Story: How Focusing on a Specific Market and Constant Innovation Led to Global Success](https://www.productgrowth.blog/p/the-tinder-growth-story-how-focusing-on-a-specific-market-and-constant-innovation-led-to-global-success) (May 19, 2022) — How Tinder won its first users by targeting college fraternities and sororities, then rode word of mouth to 24 million monthly active users in 30 months.
- [The Field of Dreams Fallacy: Why Building a Great Product Isn't Enough?](https://www.productgrowth.blog/p/the-field-of-dreams-fallacy-why-building-a-great-product-isnt-enough) (Apr 21, 2022) — Building it does not make them come. Why good products stall without distribution, and the word-of-mouth, loyalty and partnership plays that unstick them.
- [Paypal's secret recipe for success](https://www.productgrowth.blog/p/paypals-secret-recipe-for-success) (Mar 16, 2022) — PayPal's acquisition strategy started with one channel, eBay sellers. The team read their listings and forums, built AutoLink, and turned sellers into promoters.
- [Top 10 Product Growth Books every Product Marketer should read.](https://www.productgrowth.blog/p/top-10-product-growth-books-every-product-marketer-should-read) (Feb 21, 2022) — Ten books worth a product marketer's time, from Crossing the Chasm and The Lean Startup to The Mom Test, and what each one is actually useful for.

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